Apple apologizes for slowing down your iPhone, offers $29 battery

Apple apologizes for slowing down your iPhone, offers $29 battery

USA top tech company Apple Inc. on Thursday apologized for slowing down the performance of old-version iPhones with older batteries amid lawsuits and consumer outrage.

In a statement on its website, Apple said: "We know that some of you feel Apple has let you down".

In the same statement, Apple officials said the company has never, and would never, do anything to shorten the life of its products or degrade the user experience to drive customers to upgrade their product, while offering some insight on the controversy.

But many customers have been left unimpressed, interpreting the move a way for Apple to juice demand for newer iPhone models.

First up is a proper apology to Apple customers who refuse to by a new iPhone each year. Apple says the update improved power management on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE to prevent shutdowns.

Apple will publish more details on battery prices and how consumers can get them on its site "soon", says the company.

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Last week, we reported that there is something buried in iOS code called "Powerd" which gradually slows down the performance of your phone as the battery ages. In the latest of a number of lawsuits filed by iPhone owners contended that Apple defrauded iPhone users by slowing devices without signalling to compensate for poor battery performance.

The Cupertino-based tech giant has also promised a $29 battery replacement.

In a public letter Thursday, Apple officials apologized again and said there has been "a lot of misunderstanding" about the issue.

Others defended Apple and argued that the company was only trying to help iPhones function more efficiently. Device usage also can impact battery performance over its lifespan, it said.

You need to take your iPhone into an Apple store or contact its online support team to book a fix. Replacement batteries will cost £25 in the United Kingdom, but Apple is yet to give details of how the replacement scheme will work.

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