Cindy Crawford Recreates Iconic 1992 Pepsi Super Bowl Ad

Cindy Crawford Recreates Iconic 1992 Pepsi Super Bowl Ad

The campaign kicks off in February with the debut of an in-game advertisement during Super Bowl LII and the Pepsi Super Bowl LII Halftime Show, as well as a Pepsi Generations Live pop-up that will be at cultural moments across the US throughout the year, starting with the Super Bowl in Minneapolis.

The campaign, which will also feature other celebrities that have been part of Pepsi's marketing in the past, rolls in 55 markets across the globe and will include live pop-ups at various events across the USA beginning with the Super Bowl in Minneapolis.

Pepsi will be introducing a retro-inspired design that will available at select retailers on January 29th. "The commercial was a big moment for me and has spanned generations". More details about the Pepsi Super Bowl 2018 ad are coming in the next weeks. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot.

The Pepsi Super Bowl 2018 ad is one of the first ads to absolutely looking forward too. A social media campaign, #PepsiHalftimeLive, offers the chance to win sideline passes to see Timberlake perform at the Super Bowl.

And overall, consumer spending on footwear in the U.S.is in a major slump, according to the Footwear Distributors and Retails of America, showing little to no growth in the 12-month period that ended in October.

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The brand is also returning to its Pepsi Stuff loyalty program first released in 1996. Over the years, its Super Bowl commercials have featured celebrities such as Britney Spears, Michael Jackson, Ray Charles and Ozzy Osbourne. It's a look back at getting people excited for Pepsi now and the future.

For the first six months of 2017, PepsiCo spent $110.3 million on Pepsi ads in the USA, 8.5% less than the same period a year earlier, according to estimates from Kantar Media.

Crawford also says she plans to be at the Super Bowl in Minneapolis.

About PepsiCo PepsiCo (NASDAQ: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world.

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