Facebook news feed changes 'deeply significant' for publishing industry

Facebook news feed changes 'deeply significant' for publishing industry

"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other".

"Facebook is making the service more social and less media, and that's likely a positive for the vast majority of users", Weiser said.

Fall in shares has reached up to 6.1% ahead of the open market, following the closing just below the flatline on Thursday.

Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.

At no point did he mention that video "exploded" because that's the way the news feed algorithm was designed, or that Facebook partnered with media companies to produce exponentially more video content.

'On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good'. He wants you to forget the time Facebook made you hate everything.

Shares of Facebook fell more than 4 per cent on Friday and were on track for their worst session in more than three months after Chief Executive Mark Zuckerberg announced changes that he said would hit user engagement in the near term.

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A warning by Zuckerberg that people could spend less time on Facebook in the short term as a result of the changes sent the company's stock $8.29 lower to $179.47.

"It should encourage meaningful interactions between people", Mr Zuckerberg said. Sort of like back in April 2015, when Facebook said it would adjust its news feed to bury content from businesses below the stuff you'd probably rather see, such as posts from your friends.

Mr Zuckerberg said the shift in focus was likely to reduce "the time people spend on Facebook and some measures of engagement", at least initially.

Changes to Facebook's News Feed may have an impact on major suppliers of news and other content.

Facebook said the changes will start rolling out within the next couple of months.

Here's a look at some of the ways the company has changed the posts appearing in users' customized news feeds, which launched in 2006, as well as some of the factors it uses in deciding what makes up those feeds. With the latest update, the company says it's focusing on what Facebook is for - connecting with people you know. The company estimates that 130 million of its users are in such groups.

Facebook tweaked its news feed in 2014 to clamp down on "clickbait", posts with grabby headlines like "you won't believe what happened next" yet ultimately disappoint. His vow followed a year that saw Facebook come under sharp criticism for contributing to a climate of extreme political polarisation, the distribution of fake news and escalating privacy concerns. "Good on Facebook - they are doing the right thing, long-term". "But those opportunities to get in front of users will be that much more impactful if it's more selective". Facebook has introduced a series of changes meant to address the problem.

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