NBC sees $1.4 billion in ad sales for Super Bowl, Olympics

NBC sees $1.4 billion in ad sales for Super Bowl, Olympics

The figure, which includes pregame festivities, the contest itself, postgame, and a special airing of the hit NBC drama series "This Is Us", is roughly equivalent to what the network takes in from its daily morning program "Today" over an entire year.

The $5 million price tag is roughly in line with Fox's haul per advertisement during last year's championship game, and significantly higher than the $4.5 million per 30-second spot that advertisers paid when NBC last aired the Super Bowl in 2015.

Pity poor Roger Goodell, he has received a crash course in racial grievance politics and the liberal media's exploitation of the divisive national anthem protests. But they still let advertisers reach tens of millions of viewers at once, and networks compete fiercely for the rights to big games. The Super Bowl will be politicized this year like never before. "The game itself nearly transcends the season". Every game since 2010 has drawn at least 106 million viewers.

"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

Advertiser demand for this year's game appears strong even as the National Football League contends with an unprecedented television audience drain.

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Live events remain a bright spot for television advertisers as more viewers tend to watch their favorite shows on demand and fast-forward through the commercials.

Lovinger said that advertiser demand has also been strong for NBC's telecasts of the Winter Olympics in Pyeongchang, South Korea from February 9-25.

"I don't [fast forward] the whole thing like that, just the start", Francis said.

The figure includes $900 million for the Olympics in South Korea, which start February 9.

"The biggest challenge would be if you got socked with a major snowstorm on Super Bowl Sunday that would make it hard for people to get to the game". During the 2016 Summer Olympics in Rio, 30% of the audience watched on internet-connected televisions.

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