NBC sees $1.4 billion in ad sales for Super Bowl, Olympics

NBC sees $1.4 billion in ad sales for Super Bowl, Olympics

The figure, which includes pregame festivities, the contest itself, postgame, and a special airing of the hit NBC drama series "This Is Us", is roughly equivalent to what the network takes in from its daily morning program "Today" over an entire year.

The $5 million price tag is roughly in line with Fox's haul per advertisement during last year's championship game, and significantly higher than the $4.5 million per 30-second spot that advertisers paid when NBC last aired the Super Bowl in 2015.

Pity poor Roger Goodell, he has received a crash course in racial grievance politics and the liberal media's exploitation of the divisive national anthem protests. But they still let advertisers reach tens of millions of viewers at once, and networks compete fiercely for the rights to big games. The Super Bowl will be politicized this year like never before. "The game itself nearly transcends the season". Every game since 2010 has drawn at least 106 million viewers.

"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

Advertiser demand for this year's game appears strong even as the National Football League contends with an unprecedented television audience drain.

More news: Theresa May criticised over rise in privately-educated Cabinet members following reshuffle
More news: Trump Lawyer Arranged $130K Payment for Adult Star's Silence
More news: Trump says USA court system 'broken and unfair'

Live events remain a bright spot for television advertisers as more viewers tend to watch their favorite shows on demand and fast-forward through the commercials.

Lovinger said that advertiser demand has also been strong for NBC's telecasts of the Winter Olympics in Pyeongchang, South Korea from February 9-25.

"I don't [fast forward] the whole thing like that, just the start", Francis said.

The figure includes $900 million for the Olympics in South Korea, which start February 9.

"The biggest challenge would be if you got socked with a major snowstorm on Super Bowl Sunday that would make it hard for people to get to the game". During the 2016 Summer Olympics in Rio, 30% of the audience watched on internet-connected televisions.

Related Articles

  • Worldwide PC shipments continue their decline, down 2% in Q4

    Worldwide PC shipments continue their decline, down 2% in Q4

    For the year, worldwide PC shipments totalled 262.5 million units in 2017, a 2.8 percent decrease from 2016 (see Table 3). By region, The United States saw a decline in PC shipments, including a drop in both desktop and notebook sales.
    Nitish Kumar's convoy attacked in Buxar

    Nitish Kumar's convoy attacked in Buxar

    Buxar: Bihar Chief Minister Nitish Kumar's convoy has been attacked in Buxar's Nandar during his "Vikas Samiksha Yatra ". The incident, meanwhile, set off a political slugfest between the ruling JD (U)-BJP combine and the RJD.
    Ohio GOP Rep. Renacci To Drop Gubernatorial Bid For Senate Run

    Ohio GOP Rep. Renacci To Drop Gubernatorial Bid For Senate Run

    Vance, who recently moved back to OH from California, has been courted by Senate Majority Leader Mitch McConnell . Renacci leaves the Republican race for governor to Attorney General Mike DeWine and Lt.
  • Haiti govt summons U.S.  official to explain Trump's 's***hole' remark

    Haiti govt summons U.S. official to explain Trump's 's***hole' remark

    After the meeting, Marc Short, Trump's legislative aide, said the White House was nowhere near a bipartisan deal on immigration. It's not the first time reports have surfaced of Trump speaking unfavorably about immigrants, and Haitians in particular.
    State health officials: Five flu-related deaths in NH this season

    State health officials: Five flu-related deaths in NH this season

    The advice from Werker, Shahab and others is to stay home when you're sick, cough into your sleeve and always wash your hands . The most common flu strain identified in Kentucky, and in the 36 deaths, is Influenza A, according to the department.

    Chrissy Teigen fires back at Seal over Weinstein meme targeting Oprah Winfrey

    Harvey Weinstein was accused multiple times by various women late a year ago of sexual assault and yesterday. In a show of solidarity Winfrey, who was honoured with the Cecil B.
  • Federal Government to Implement Work Requirements for Medicaid Recipients

    Federal Government to Implement Work Requirements for Medicaid Recipients

    In fact, more than half of Medicaid expansion enrollees reported that health coverage has made it easier to maintain employment. Rick Scott, did not directly answer whether Scott would support work requirements or co-payments for the Medicaid program.
    U.S.  embassy in London corrects Trump over 'bad deal'

    U.S. embassy in London corrects Trump over 'bad deal'

    The "strong and deep" partnership between Britain and the U.S. "will endure" despite Mr Trump's cancellation, a spokesman added. Last year, a petition to stop Trump from making an official state visit to Britain garnered over 1.8 million signatures.

    Ajayi ready to give Eagles a ride on Jay Train vs Falcons

    This lead to him running for 88 yards and leading the team since Buffalo was selling out to stop running back Leonard Fournette . Zach Ertz is tied for 2nd among NFL TEs with 8 TDs and ranked 3rd with 824 yards receiving.
  • 'The World Ends With You' Will Be Launching On The Nintendo Switch

    'The World Ends With You' Will Be Launching On The Nintendo Switch

    All titles are expected in the next few months with Kirby Star Allies kicking off the 2018 first-party offerings on March 16. Since the Direct appeared this morning, your friends at Mammoth Gamers have summarized the biggest stories to come out.
    Palestine slams U.S.  ambassador to Israel for 'complicating road towards peace'

    Palestine slams U.S. ambassador to Israel for 'complicating road towards peace'

    A further 200,000 live in East Jerusalem , annexed by Israel in a move never recognised by the worldwide community. On Thursday, two 16-year-old Palestinian children died in clashes with Israeli forces in Gaza and the West Bank.
    Waxwork Trump mocks President outside US embassy

    Waxwork Trump mocks President outside US embassy

    But Mr Khan said the U.S. president's visit would have been met with "mass peaceful protests ". "Wanted me to cut ribbon-NO!". State Department releases of the new glass cube have also praised its energy self-sufficiency and miniscule carbon footprint.