Nestle to launch ruby chocolate KitKat in Asia

Nestle to launch ruby chocolate KitKat in Asia

Swiss food giant Nestle unveiled the world's first product made of natural pink "Ruby" chocolate in South Korea and Japan on Thursday, amid growing popularity of uniquely flavored chocolates among local consumers.

The company says the ingredient - the "fourth type of chocolate, next to dark, milk and white" has a "fresh, berry-fruity taste" but contains no berries, nor added flavours nor added colours. In the first nine months of 2017, the organic sales from Nestle's overall confectionery sales were flat year-on-year.

Having introduced the world to white chocolate with their Galak bar back in 1930, Nestlé was quick to get on board with the new ruby chocolate, signing up for a partnership with Barry Callebau to incorporate the product into a unique Kit Kat.

Nestle is launching the new flavor - KitKat Chocolatory Sublime Ruby - in stores in Japan and South Korea on Friday, and online in nine other territories including the USA, U.K., Germany, France and Switzerland.

Luckily, KitKat has combined the two, using a new revelation in the chocolate industry.

A spokesperson for Nestle told the Sun Online: "It will be exclusive to Japan for now but we will be keeping a close eye on how the launch goes and looking at options for other formats and other markets in the future". Now, they're out to conquer the worldwide market with a stunning new release that will go on sale in Japan on 19 January, and this one is so special they've chose to release it in other countries later this year. Barry Callebaut was able to unlock the specific attributes of the bean.

Ruby Chocolate
Nestle introduces world's first ever chocolate made with ruby

"I am extremely honored to be part of this landmark moment in the history of chocolate, with which I have worked intimately for over 30 years", he said.

The pink chocolate will also be available online.

'I have created an especially simple KitKat that allows you to enjoy the characteristic fruity fragrance and subtle acidity of ruby cacao to the fullest'.

Nestle will gradually use less sugar in its products in a new process from 2018.

In September, the company unveiled a new version of its Yorkie - with extra protein.

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