South Africa: EFF supporters attack H&M stores over 'racist jumper advert'

South Africa: EFF supporters attack H&M stores over 'racist jumper advert'

Following a wave of opposition that H&M received after the company published a black boy in a "coolest monkey in the jungle" hoodie, the retail conglomerate has yet to win back the public's support.

Protesters in South Africa trashed several H&M stores on Saturday in response to an ad by the Swedish clothing giant, which has been branded "racist".

The image copped widespread criticism, with U.S. singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed".

Shots were fired at the East Rand H&M store after a group of EFF protesters dressed in their red regalia forced their way into Sandton, Menlyn Park and East Rand H&M retailer stores.

"Menlyn Park shopping centre management confirms protest action at our H&M store, today 13 January 2018", said Ndebele in a statement.

H&M this week pulled the garment in question from its stores and apologised.

A vandalised store in Sandton South Africa. Image credit Reuters
A vandalised store in Sandton South Africa. Image credit Reuters

In footage shared on social media, activists were seen chanting, dancing, and trashing several stores.

H&M apologized this week for the advert and assured its customers that the jumper will be removed from the stores completely.

H&M also took to Instagram to express further apology, saying: 'We understand that many people are upset about the image of the children's hoodie.

"We are deeply sorry that the picture was taken, and we also regret the actual print.
We stress that our store staff had nothing to do with our poorly judged product and image". It also promised to open an investigation and vowed that such an incident will never happen again. "Get over it", Terry Mango wrote in a since-deleted Facebook post.

"Am the mum and this is one of hundreds of outfits my son has modelled ... stop crying wolf all the time, unnecessary issue here ..."

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