Tesla Model 3 Going on Display at Palo Alto Showroom

Tesla Model 3 Going on Display at Palo Alto Showroom

Visitors to Tesla's store in Stanford Shopping Center in Palo Alto and Century City Mall in Los Angeles, core markets for first Model 3 deliveries, will have the opportunity to view, sit in, and experience the much-talked-about mass-market electric auto. The public - including prospective buyers and those who have already put down $1,000 deposits for the auto - will be able to see it, and check out the interior, indefinitely at Stanford Shopping Center and Century City Mall in Los Angeles starting Friday.

Tesla says that it is starting where they have a high concentration of reservation holders and Los Angeles and the Bay Area are two of its biggest markets.

Tesla says it hopes that putting the Model 3 on display at its stores will give customers a chance to experience the vehicle while they wait to take delivery. That's coming later, the company said in a press release. The other is at the company's showroom in Century City, near Los Angeles.

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For holders of reservations for the production-delayed Model 3, the company's move to put it on display may echo the Greek myth of Tantalus, a starving king condemned to stand with a bounty of fruit just out of reach. It produced only 260 Model 3s out of the projected 1,500 in the third quarter of 2017. Tesla has stated that it began manufacturing Solar Roof tiles last month at its gigafactory in Buffalo, New York. It marks the first time the Silicon Valley-based electric carmaker is bringing the Model 3 to its retail store for public consumption, a sign that Tesla is prepared for the expected increase to its already sizable preorder count for the electric compact.

The Model 3 is Tesla's first offering in the entry level luxury segment.

Despite the lag, the company set a sales record for 2017, delivering 101,312 Model S and Model X vehicles alone during the year - the first time Tesla crossed the 100,000-vehicles-sold benchmark in 14 years. University of MI researchers have just published a report concluding that across the USA, the average annual cost of fueling a gas-powered vehicle is $1,117, while power for an electric vehicle costs $485.

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