'Tide In, Dirt Out': Deadly Detergent Eating Flashmob Jumps to Dangerous Scale

'Tide In, Dirt Out': Deadly Detergent Eating Flashmob Jumps to Dangerous Scale

One teenager admitted to CBS that he ate a detergent pod, and dozens videos on YouTube appear to show people taking on the challenge on camera.

"I think it's kind of foolish because, number one, I think most of the problem comes from the coating itself... if you look at data for liquid soap ingestion, just liquid soap ingestion by itself doesn't cause too many problems", Dr. Joe Krug of St. Vincent Health told WXIN. The National Capital Poison Center warns that eating detergent pods can cause "serious injury or even death".

As a rule, the detergent pods are only meant for clothes, and certainly not for consumption, according to a statement from Tide's parent company Procter and Gamble.

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How legit is the Tide Pod Challenge? They have the fat, juicy appearance of fresh berries and they seem like they would pop with fruit flavour in your mouth, but they are very bad for you and you should not consume them, despite how much your primitive brain tries to convince you that you should.

"A meme should not become a family tragedy", the federal agency tweeted.

Named the "Tide Pod Challenge", the new trend sees teens filming themselves while they attempt to eat laundry detergent capsules, before challenging their friends to do the same. They should be only used to clean clothes and kept up, closed and away from children. Gronk plays up a persona where he's a partying buffoon but he knows not to poison yourself by eating detergent so he filmed a PSA for Tide and posted it on their social media channels.

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