Google introduces ad blocker to Chrome: here's how it will work

Google introduces ad blocker to Chrome: here's how it will work

Google has begun blocking obtrusive adverts by default in its Chrome browser leaving the tech giant, which makes most of its revenue from advertising, in control of the kind of ads users can see.

The discovery by Google is also significant because the ads do not appear to be from the same Kremlin-affiliated troll farm that bought ads on Facebook - a sign that the Russian effort to spread disinformation online may be a much broader problem than Silicon Valley companies have unearthed so far.

As we all know, Apple's browsers Safari is the safest and fastest browser on the internet, but after a big scam of fraudulent clicking on over 5 million computers recently Google is now coming up with new updates for the browser and they have already blocked their old extensions, which were found to be used in fraudulent clicking. Auto-playing video ads? Yep. Large sticky ads? You know, the ones that stay on your screen even as you try to scroll past them.

However, Google will not remove all its ads, only those that do not conform to standards from the Coalition for Better Ads.

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Publishers are greeting the launch of Google's ad blocker with a mixture of relief and unease, pleased that it is purging intrusive ads but anxious over the internet giant's power to quickly overhaul the industry. "This set of patterns is based on the public EasyList filter rules, and includes patterns matching many ad providers including Google's own ad platforms, AdSense and DoubleClick".

"Chrome will automatically block ads on sites that fail the Better Ads Standards", wrote Bentzel.

"Ads with a "Failing" status in the report for over 30 days will be removed". "As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing".

While others said there is more chance of them visiting a Web site if it does not have these ads, Edmond Dant'es tweeted: "99% of the time [I] leave that Web site immediately when they auto-play something or give me a pop-up".

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