The CW Is Expanding Its Primetime Programming To Another Night

The CW Is Expanding Its Primetime Programming To Another Night

Back in 2008, when the network was still trying to make waves, execs leased out the Sunday night primetime hours to the production company Media Rights Capital (MRC), which developed the short-lived shows Valentine and Easy Money, among others.

All that being said, The CW has done a pretty great job at making a name for itself with Mark Pedowitz at the helm. So did the local affiliates of The CW, who were airing their own programs in the Sunday night time slot. It also explains The CW's increased development slate; the network has nine pilots (including reboots of Charmed and Roswell) in contention for fall, up from six a year ago.

Added, Peter Dunn, President, CBS Television Stations, "We are very pleased with the growth and success of The CW over its 12-year history and look forward to welcoming the expansion of the Network's primetime schedule to 12 hours". This time around, though, The CW will have full control over what shows it will bring to Sunday nights, which is far better for audiences. That was long before the first rumors started about Disney trying to acquire key assets of 21st Century Fox, including 20th Century Fox TV, leaving the future of Fox Broadcasting Co., which also programs two hours a night, in limbo. But now when you think of The CW, you don't think of old episodes of a television show that ended years ago; you think of hottie Archie Andrews, The Arrow, The Flash and Supergirl.

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"I heard a lot of feedback saying that it gave [affiliates] something to talk to the MVPDs about to try to up their retrans fees", Chris Brooks, executive vice president of network distribution, said of the expansion, which he worked with affiliates to secure clearance for.

While linear TV continues to contract, the CW is +3% year-to-year to date in total viewers and flat in adults 18-34 and adults 18-49 on TV alone, without factoring in its growing digital streaming numbers. "It gave them something to sell on Sunday nights outside of syndication".

The move back into Sundays, which will go into effect in the fall, has prompted an uptick in development. The network has ordered eight pilots for 2018-19 - in addition to a planted pilot for a likely "Supernatural" spinoff - after ordering six last season and greenlighting four to series.

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