Apple to acquire Texture, the 'Netflix for magazines'

Apple to acquire Texture, the 'Netflix for magazines'

Apple has a lot of content coming down the pipeline, but it doesn't sound like the company is interested in a spray-and-pray approach, which seems to be where Netflix's original programming is heading lately.

Texture launched back in 2010, and is now owned by Condé Nast, Hearst, Meredith, Rogers Media and KKR.

Apple has acquired Texture, an online magazine subscription service that provides access to over 200 magazines for $9.99/month.

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"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said the Apple senior vice-president of internet software and services, Eddy Cue. Within its large catalog, the app curates magazine articles based on the user's interests. According to 9to5Mac, Cue teased that Apple will have "a technology angle that will be a "surprise" to its service".

Apple's purchase of Texture signals the Cupertino tech giant's expansion of its services segment, which includes Apple Music, iBooks and other services. Texture will continue to offer iOS, Android, Amazon Kindle Fire, and Windows 10 apps. Individual subscriptions to publications like The Washington Post are now available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture. At this point in time, any financial details of the deal have not been disclosed. "We could not imagine a better home or future for the service". Cue should know, the exec is in his 30th year with Apple and helped create the iTunes and App Stores.

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