Apple to acquire Texture, the 'Netflix for magazines'

Apple to acquire Texture, the 'Netflix for magazines'

Apple has a lot of content coming down the pipeline, but it doesn't sound like the company is interested in a spray-and-pray approach, which seems to be where Netflix's original programming is heading lately.

Texture launched back in 2010, and is now owned by Condé Nast, Hearst, Meredith, Rogers Media and KKR.

Apple has acquired Texture, an online magazine subscription service that provides access to over 200 magazines for $9.99/month.

More news: Sushma Swaraj says Naresh Agrawal's statement on Jaya Bachchan 'improper and unacceptable'
More news: Stormy Daniels' '60 Minutes' interview shrouded in mystery
More news: Kylie Jenner Says Travis Scott Is "the Best" With Daughter Stormi Webster

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said the Apple senior vice-president of internet software and services, Eddy Cue. Within its large catalog, the app curates magazine articles based on the user's interests. According to 9to5Mac, Cue teased that Apple will have "a technology angle that will be a "surprise" to its service".

Apple's purchase of Texture signals the Cupertino tech giant's expansion of its services segment, which includes Apple Music, iBooks and other services. Texture will continue to offer iOS, Android, Amazon Kindle Fire, and Windows 10 apps. Individual subscriptions to publications like The Washington Post are now available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture. At this point in time, any financial details of the deal have not been disclosed. "We could not imagine a better home or future for the service". Cue should know, the exec is in his 30th year with Apple and helped create the iTunes and App Stores.

Related Articles

  • Fake news spreads further, faster on social media

    Fake news spreads further, faster on social media

    Senate committee last October to discuss evidence of Russian influence operations on their respective platforms. Even without the busybody bots, fake news still spread at about the same rate and to the same number of people.
    Karti Chidambaram Sent to Jail

    Karti Chidambaram Sent to Jail

    The CBI said Karti remained "evasive" and "non-cooperative" during interrogation and sought 15 days judicial custody. On March 9, a Delhi court had sent him to CBI custody for three days.

    Teen killed in package explosion outside home

    A teenager was killed and a woman gravely injured in an explosion in Austin, Texas , Monday morning. Police say the woman is in her 40s, but they haven't released any other information.
  • Amanda Nunes vs. Raquel Pennington to headline UFC 224

    Amanda Nunes vs. Raquel Pennington to headline UFC 224

    The potential fight between Nunes and the featherweight champion would take a big hit if Pennington were to emerge victorious. UFC 224 will also see Vitor Belfort take on fellow legend, Lyoto Machida, and Kelvin Gastelum battle "Jacare" Souza.
    The Meaning Behind Meghan Markle's New Diamond Cross Bracelet

    The Meaning Behind Meghan Markle's New Diamond Cross Bracelet

    The most senior members of the Royal family have also reportedly been through similar training exercises in the past. Channel 4 royal comedy The Windsors is to return for a special edition to mark Harry and Meghan's marriage.
    Instant analysis of the Dolphins releasing DT Ndamukong Suh

    Instant analysis of the Dolphins releasing DT Ndamukong Suh

    Suh joins Jarvis Landry and Jay Ajayi as top players that have been shipped out of town by Miami over the past several months. He followed that up by registering 41 tackles and 5.5 sacks in 2016 as he was elected to his fifth ever Pro Bowl appearance.
  • Tomb Raider 1-3 Remasters Coming to PC

    Tomb Raider 1-3 Remasters Coming to PC

    Realtech VR is basing the games on its mobile versions and you would need to buy them on Steam to be able to play. Currently, there are no specific dates when these games will be officially available on Steam .
    Afghan soldiers killed in western province

    Afghan soldiers killed in western province

    Officials in western Afghanistan say insurgents have taken over the local government offices in a province bordering Iran. He said three other security forces are missing and more than 30 insurgents were killed in the battle.
    Goldman Sachs' Schwartz to retire, narrowing field for Blankfein's replacement

    Goldman Sachs' Schwartz to retire, narrowing field for Blankfein's replacement

    Before his current role, he co-headed the investment banking division and served as the global head of the financing group. The firm's fixed-income trading business, which produced Schwartz, is coming off its worst year in more than a decade.
  • Richard Sherman to Seahawks Fans Burning His Jersey: 'I Didn't Abandon Anybody'

    Richard Sherman to Seahawks Fans Burning His Jersey: 'I Didn't Abandon Anybody'

    If he does leave, Sherman will open up $11 million in salary-cap space for a team that seems to be in the process of transition. "I'm vengeful that way ... vengeful ", Sherman said in an interview with Peter King of the MMQB . "I didn't abandon anybody".
    Wa-hoo! Google Maps transforms for 'Mario Day'

    Wa-hoo! Google Maps transforms for 'Mario Day'

    In simple terms, " Mario Mode" changes Google Maps' blue navigation arrow to a go-kart from the " Mario Kart " games. Google Maps and Nintendo announced a temporary, opt-in feature that allows users to "navigate the world as Mario ".
    Ford Mustang California Special Gets Updates Inside and Out

    Ford Mustang California Special Gets Updates Inside and Out

    Besides the paint job, today's reiteration of the California Special Mustang involves a fair share of technology. Ford did not release pricing information for the 2019 California Special.