Facebook drops newsfeed experiment after it promoted fake news

Facebook drops newsfeed experiment after it promoted fake news

"We didn't communicate the test clearly", Mosseri wrote about the media complaints.

Facebook has decided that one news feed is better than two.

Mosseri said that Facebook (fb) tested a separate news feed, dubbed the Explore Feed, based on feedback from users indicating they wanted to see more content from their family and friends in their news feeds.

Facebook won't split the News Feed into two after all.

Businesses and organizations heavily reliant on Facebook's promotional capabilities have been concerned with the experiment because by separating content from brands and publishers by placing it in an "Explore" feed, those entities would naturally get less exposure.

The change, predictably, didn't go over so well in the six countries Facebook used as a testing ground: Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka.

Chief Executive Mark Zuckerberg has unveiled other changes to the Facebook News Feed in the past two months to fight sensationalism and prioritize posts from friends and family. We're acting on this feedback by updating the way we evaluate where to test new products, and how we communicate about them.

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The original intent of the dual feed system was to give people more content from family and friends.

The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed.

The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed.

The world's largest social network and its competitors are under pressure from users and government authorities to make their services less addictive and to stem the spread of false news stories and hoaxes.

Additionally, Mosseri said that the related Explore Feed bookmark would also be eliminated.

Speaking to Mumbrella at the time, Visal In, the co-founder of Cambodian news site Khmerload, said: "Most Cambodian people are very active on Facebook".

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