Look! Fitbit's made a watch that doesn't suck!

Look! Fitbit's made a watch that doesn't suck!

But while there were many familiarities with Pebble's smartwatches of old, most would agree that the overall industrial design of the Ionic wasn't one of them.

Since it's designed for children, it doesn't have the same fitness prompts as the company's adult-oriented trackers.

Rates of obesity among children and teenagers have soared 10-fold around the world in the past four decades, a global study found previous year.

Apps were a major shortcoming of the Ionic smartwatch when it first launched, and while the landscape is marginally better now, it's still considerably behind the likes of watchOS, Android Wear and Tizen.

Fitbit boasts "more than 550 apps", which doesn't quite compete with the likes of the Apple Watch, but it does include big names, like Flipboard, Hue Lights, Nest, Strava, Surfline, Weather and Yelp.

This is a really nice looking watch!

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Fitbit's Versa watch had already been leaked ahead of today's announcement, and it looks just as we expected. The rounded corners make it visually similar to an Apple Watch.

The device works with iPhone and Android handsets, and just like its competitors, offers users access to a variety of apps including sports, music, NFC payments, and navigation, as well as support for smartphone notifications.

One big omission compared to the Ionic – youll need to bring your own Global Positioning System. Whether or not the Versa makes it onto our best fitness trackers list remains to be seen. It can store up to 300 songs on the watch itself, as well as pair with Pandora through your phone. For the first time, with an update due in May 2018, the Fitbit app will offer female health features such as period tracking. It also made a decision to go with what it calls a "squircle" design - yes, really- softening the hard edges of a square with rounded corners to make it feel more inviting. You can track your period by marking it in the calendar and letting the calendar figure out the average cycle.

The Fitbit Versa is the company's effort to reach a larger audience with their devices - with a particular focus on women. A huge range of after-purchase accessories is available as well, offering tons of ways to customize the look of the watch, with those ranging in price from $22.95 to $99.95. It will be sold in black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold aluminum case. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard.

Fitbit OS 2.0 is also coming with menstrual tracking, which Chase says was one of the most requested features by Fitbit users. Fitbit bought Pebble for its development skillz, not its homespun, creaky OS. The Fitbit Ace is basically an adapted version of the Fitbit Alta, with a smaller, adjustable band to fit tinier wrists and a revised software to remove data that may not be as relevant to younger users, such as calories burned.

"It can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated".

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