Facebook and the future of online privacy

Facebook and the future of online privacy

Facebook CEO Mark Zuckerberg testified in front of Congress Tuesday and Wednesday, confirming Facebook user data was collected by a United Kingdom-based analytics firm, Cambridge Analytica.

During his testimony, Zuckerberg responded to a question asked by USA representative that his company tracks the data of non-Facebook users for security purposes.

Facebook says it can collect personal data as many websites and apps use the social networking giant's services to make their content and ads more engaging and relevant.

In a blog post, Facebook's product management director, David Baser, wrote that the company tracked users and non-users across websites and apps for three main reasons: providing services directly, securing the company's own site, and "improving our products and services". It was recently revealed that Facebook was also collecting data on people who didn't even have an account on the site.

Firstly, Baser said the data helps run social plugins and logins to keep the app running properly, analytics for websites and developers and ads and related ad measurement tools.

"Most websites and apps send the same information to multiple companies each time you visit them", Baner's post said. So when a website uses one of our services, your browser sends the same kinds of information to Facebook as the website receives.

The social network this week posted a blog explaining how the site and its services track people - even non-users, and people who have logged out.

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"I don't want people to turn around and say I want to switch off Facebook", he told Trusted Reviews.

Even if you will not be affected by the GDPR, it's always a good idea to review your privacy settings regularly.

The advertisement tool allows Facebook to share statistics on how many people are responding to an ad with the advertising companies. Many websites offer similar services that involve data collection and Facebook is one of them as well.

He added that the apps and sites are unaware of users and visitor's information, so they differentiate visitors between users and non-users of social media and transfer information to Facebook.

"I think that's what this is all about; your right to privacy, the limits to your right to privacy and how much you give away in modern America in the name of connecting people around the world", Durbin said. He talked with Marketplace host Kai Ryssdal about what he learned when he tried to "see and to take out" information on his own Facebook page. If we want to regulate Facebook's privacy policy, it can begin with us while we wait for Congress and Facebook to make necessary changes.

These leaks confirmed the many fears most of us have on what Facebook actually does with the data it collects from users.

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