Facebook sued for housing discrimination

Facebook's app review feature available on the platform was put on hold by the company since last week. Politicians and regulators on both sides of the Atlantic are scrutinizing the company's data privacy practices.

It said that from December 14 to February 23, Facebook had accepted 40 advertisements that the housing alliance and affiliates created that excluded potential home seekers based on family status or gender.

"Facebook's platform that excludes these consumers from ever seeing certain ads to rent or buy housing must be changed immediately", Rice continued.

A group of fair housing organizations filed a lawsuit against Facebook on Tuesday alleging that its advertising platform allows landlords and brokers to discriminate based on gender and family status.

To make matters worse, several well-known personalities such as WhatsApp Co-Founder Brian Acton came out slamming Facebook for its policies. The suit seeks a court order and damages.

Facebook is facing backlash from users across the world over the data privacy.

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Facebook's business model allows very targeted advertising so that advertisers reach only a narrow group of potential customers.

"There is absolutely no place for discrimination on Facebook", a company spokesperson said in a statement provided to CNN.

In New York, the Fair Housing Justice Center created an ad for a rental apartment by selecting "no kids" and "men" from the inclusion list and "moms of grade school kids" and other groups from the exclusion list. After complaints, Facebook took steps to counter those kinds of ads, the suit said.

Now, Facebook appears to be reevaluating how it approves apps due to how easily the third-party survey app, called "thisisyourdigitallife", was able to mine data and sell it with little to no oversight from Facebook, and for Cambridge Analytica to retain that data even after claiming to the company that it had deleted it.

The next month, an article by The New York Times and ProPublica found that national employers such as Verizon, Goldman Sachs and Amazon had placed job-recruitment ads limited to certain age groups, while hundreds of millions of other internet users never saw the ads. "When you think that Facebook has over 2 billion active users, that's pretty significant".

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