Google Shuts Down URL Shortening Service

Google Shuts Down URL Shortening Service

Starting April 13, 2018, the service will no longer accept new users and will discontinue the service for existing users on March 30, 2019. According to this post, Google is turning down support for and will be replacing it with Firebase Dynamic Links (FDL).

Dynamic Links are smart URLs that allow you to send existing and potential users to any location within your iOS or Android app.

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Existing users will be able to create shortened URLs and export data from the console through March 30th 2019.

Google has made a decision to terminate its URL shortening service, called or Google URL Shortener. "We're excited to grow and improve the product going forward". Google says that these links survive the app install process which makes it easier for new users to see the content they're looking for when they open the app for the first time. For one thing, FDL will only be beneficial to developers, so non-developers won't have use for the new service. This works the same for an app with developers able to direct users to a specific destination within an app. FLDs are even more advanced in this respect as they are able to account for different devices and operating systems. Keep in mind that although the console will be shut down next year, any existing short link will remain in place instead of being transitioned to the Firebase console. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. Those like me who have been using it for years, on the other hand, might want to share their thoughts on the upcoming dismissal of the service and - if it's not a secret, obviously - tell us about their favorite alternative.

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