Apple Could Start Selling Subscriptions Through Its TV App

Apple Could Start Selling Subscriptions Through Its TV App

By selling subscriptions through the TV app, Apple will streamline content acquisitions for customers. It actually makes sense because the TV app is available on the Apple TV, iPhones, and iPads, which means that it is nearly universally available across Apple's ecosystem (save for the Mac).

Apple's plans to develop its own streaming TV service floundered but the company has since moved to a different strategy.

In its current state, the TV app is simply an app that aggregates content from providers.

According to sources close to Apple, the company is planning to roll out this change only next year and that we could hear more changes announced next month at WWDC. According to Bloomberg, revenue from services climbed 31 percent last quarter.

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It also makes more sense than using Apple Music which probably wouldn't be the first platform you'd think of if you wanted to watch shows.

Currently, Apple is said to be one of the major sellers of TV shows and movies, but lags behind in the sales of on-demand services. The online retailer giant's paying customers can then stream this third-party content through the Amazon Video app. Netflix and YouTube (owned by rival Alphabet), operate the two largest online video services in the world outside of China. It also tried to create a package of premium channels like HBO, Starz and Showtime for a discounted price.

Apple was rumoured to be working on an actual TV set for a long time but reports pertaining to that stated "the project eventually went nowhere and it's dead now". The late Steve Jobs, Apple's co-founder, once described the TV set-top box as a hobby, a label it has struggled to shed in recent years.

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