FDA: E-Cigarette Liquid Looks Kid-Friendly, but Can Kill Kids

FDA: E-Cigarette Liquid Looks Kid-Friendly, but Can Kill Kids

Federal authorities said on May 1, 2018, they were issuing 13 warning letters to companies that sell liquid nicotine and electronic cigarettes in packaging created to attract children, including ones that resemble juice boxes and others that look like candy. Kids who are exposed to such products are at high risk of having seizures, falling into comas, respiratory failure or death from cardiac arrest.

"Nicholas Warrender, owner of Lifted Liquids, a Wisconsin manufacturer of e-liquids, got one of the warning letters - about the company's Vape Heads Sour Smurf Sauce e-liquid, which had packaging that resembled WarHeads candy".

In addition to these faux product boxes, other brands of e-cigarettes have made their products easy to hide, allowing underage children to sneak them into school or hide them from their parents.

One of the warning letters sent Tuesday was to Las Vegas-based Omnia E-Liquid, which sells colorfully packaged Twirly Pop e-liquid online that's delivered with a multicolor lollipop.

"Looking at these side-to-side comparisons is alarming". "(We will) continue to take action against those who sell tobacco products to youth and market products in this egregious fashion".

The agency and the FTC have asked for responses from each of the companies within 15 working days.

The warning letters issued today are just one aspect of the FDAs Youth Tobacco Prevention Plan, created to limit youth access to all tobacco products. There were over 8,000 e-cigarette and liquid nicotine exposures reported among children younger than six between January 2012 and April 2017, according to data from National Poison Data System.

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This isn't the first time the FDA has moved to regulate the growing popularity of e-cigarettes.

The FDA didn't say how numerous kids who swallowed vaping liquid did it because they were tricked into thinking it would actually taste like their favorite candy, drinks, or snacks.

The joint action by the Food and Drug Administration and the Federal Trade Commission is the latest step by the federal government to crack down on the vaping industry, particularly on devices that are popular with teenagers.

Child poisonings from ingesting liquid nicotine have recently increased. The FDA has warned that injunctions or product seizures may follow for any of the companies that don't sufficiently follow through.

As previously announced as part of the FDAs comprehensive plan on nicotine and tobacco regulation, the agency also is exploring clear and meaningful measures to make tobacco products less toxic, appealing and addictive with an intense focus on youth.

Commissioner Gottlieb said he understands that the need for these e-cigarettes is high among adults trying to curb their smoking habits, but he also says that isn't an excuse for companies to put kids in danger.

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