Google announced the launch of music service YouTube Music

Google announced the launch of music service YouTube Music

For $10 a month, YouTube Red mixed up ad-free streaming with original content, the latter of which may not be of much use for everyone. "Functionally the same" as the service today, it will includes features like personalized playlists based on a user's YouTube history.

YouTube has announced that it's breaking up its YouTube Red premium subscription service into two more specialised offerings.

There is both an ad-supported free tier and a $9.99-per-month package called YouTube Music Premium.

Since its launch in February 2005, and subsequent acquisition by Google in November 2006, video streaming portal YouTube has grown to a position of nearly absolute dominance in the video streaming sector. If you are a YouTube Red member, your service will automatically receive access at your current price.

In an official blog post the online media giant said that on May 22 the company will begin introducing its new YouTube Music streaming service.

YouTube Music
Image Courtesy of Google

YouTube Music will be a new app, for mobile and desktop, and service specifically designed for play music (and music videos).

Cohen and Fowler also emphasized that Tuesday's rollout will be a soft launch and the service will develop over the coming weeks. (A: Because why charge you $5 when they can charge you $11 for that thing you want) and of course the big question.... "The days of jumping back and forth between multiple music apps and YouTube are over", said Elias Roman, Product Manager, YouTube Music.

Streaming services are so hot right now that Google can't have enough of them.

The service promises to offer millions of songs, thousands of playlists and artist radio channels. By way of a quick recap, Google Play Music is Google's existing version of Spotify and Apple Music, and is comparable in just about every way. While artists get paid for their videos through advertising on Youtube, many music studios have complained about how the current situation greatly benefits YouTube over the original artists.

The new YouTube Music largely follows that model, except it will now be available as a standalone subscription and will be launching in a bunch of new markets, too. This could help in offering a more personalised experience.

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