IHOP name change: The 'B' is for burgers

IHOP name change: The 'B' is for burgers

"The world is spiraling out of control and I can't understand why IHOP would force us to deal with more unwelcome change", said one Twitter user. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b".

IHOB officials that we spoke to say the answer to that question is being kept secret.

The restaurant chain (formerly known as IHOP?) solved a mystery of its own creation today, as it revealed it is now the International House of Burgers. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (7 percent)". IHOP's new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast.

IHOP teased its customers for a week on social media, saying it would be renaming its iconic restaurant "IHOb", but wouldn't reveal what the "b" stood for.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

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Still, many fans of the establishment weren't pleased with the new focus. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb'".

A few IHOP locations in California, including a flagship restaurant in Los Angeles, will put up new "IHOb" signs, but most IHOP locations will remain the same. That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name.

"Why is ihop going thru a mid life crisis", tweeted another. I got to ihop for all day breakfast items.

Don't worry, the change isn't permanent, according to the company.

Burger King didn't tweet anything - it just completely changed its profile.

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