Should Heniz Salad Cream change its name?

Should Heniz Salad Cream change its name?

Salad cream - or, rather, sandwich cream - never established quite the same foothold in the USA, although it is a healthier alternative to mayo. We do not deal well with name changes.

'Who else is massively offended @HeinzUK are changing the name of Salad Cream to Sandwich Cream?' one Twitter user wrote.

Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.

From Starburst to Coco Pops, there are plenty of supermarket favourites that once went by a different moniker - while some of our most-loved products have also been subject to proposed name changes.

Food giant Heinz is considering changing the name of its Salad Cream for the first time in 104 years to Sandwich Cream because few customers actually use it on salads.

A Heinz spokesman told trade journal The Grocer that the salad cream name no longer "fairly represents the product's ingredients or usage occasions".

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Salad Cream uses more vinegar than oil whilst mayonnaise is the other way round.

Joel Hughes, from Kraft Heinz, said in a statement: 'We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered, ' Joel Hughes from Kraft Heinz said in a statement. It will soon be known as "Sandwich Cream".

United Kingdom sales of the brand dipped 5.4 per cent to £28.8million a year ago.

Vince Cable might just call Salad Cream mayonnaise, but he would be wrong to do so, as there is a slight but important difference between the sauces. I don't put my tomato sauce on tomatos either.

It is thought the cream could have its new name by September.

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