Bye Bye To The B- IHOP Is Back

Bye Bye To The B- IHOP Is Back

The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.

The IHOb campaign appears to have accomplished its goal of getting people to talk about IHOP, USA Today says, noting that YouGov reported an increase in its Word of Mouth Score.

When one Twitter user joked that their change of heart (and name) must not have gone well, IHOP itself had a response: "The blan was to get beople talking about our new burgers". The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday. The giveaway is in celebration of its 60th birthday.

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Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", said Stephanie Peterson, IHOP's executive director of communications.

"Just because we have pancakes doesn't mean we can't do anything but pancakes". And as it turns out they're not even changing their name after all. They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

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