Prime Day deals start early with Echo, Fire TV, and Kindle discounts

Prime Day deals start early with Echo, Fire TV, and Kindle discounts

While Amazon is offering price cuts on various items, some of the best deals will be on the brands exclusive to Amazon.

Daniel Ives, the head of technology research at the market-research analytics firm GBH Insights, says the uptick is caused in part by the sale's lasting 36 hours this year - up from 24 previously - and also by how heavily Amazon has pushed discounts, especially on Alexa products.

The internet shopping giant has put on some massive discounts for their mid-year sale, which is the biggest annual sales event of the summer.

Amazon UK Prime customers are getting a day of deals, including some appealing discounts on LEGO sets.

Next up is PlayStation which is where most of the deals are to be had.

Prime is the "most critical driver" for Amazon's e-commerce business in the long run, argued Cowen analyst John Blackledge. "In other words, fighting the margin battle is a no-win situation for most mid- to smaller-tier retailers". With that, let's see what's for sale. Or avail Rs 300 cashback via Amazon Pay when bought with any TV during Prime Day.

"From Amazon's perspective, Amazon Prime members improve with age", said the firm's co-founder Mike Levin.

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Amazon Fulfillment Center in Dupont Wash.

Slate investigated whether Amazon's Prime Day is worth all the hype. But other retailers aren't just sitting around and letting Amazon soak up all the consumer spending.

Business Insider has reached out to Amazon for comment on the site issues. The deals are for a limited time though, with shoppers only allowed to buy the product while stocks last.

You can also enable Amazon Assistant in your browser to get notified about every deal that pops-up on the website. There is also flash sale on Echo Spot besides deals on latest smart home products such as Alexa enabled smart plugs, lights, cameras, etc. Amazon Prime Rewards Visa cardmembers will get 10 percent back on Whole Foods purchases, double the normal benefit, July 14 through 17.

InfoScout said that while two-thirds of Amazon shoppers browsed Prime Day a year ago, only 37 percent actually made a purchase, and 67 percent of Amazon shoppers said they compared prices on other retailers' sites.

The Amazon Fire Stick, as well as a number of other Amazon devices, will be heavily discounted today so make sure to grab the best deals while they last.

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