Wimbledon Roger Federer unveils new sponsor no Nike

Wimbledon Roger Federer unveils new sponsor no Nike

That has all changed now, though, after Uniqlo muscled in, offering Federer an eye-watering decade-long contract after his deal with Nike expired.

"They are my initials".

The eight-time Wimbledon victor beat Dusan Lajovic 6-1, 6-3, 6-4.

"I don't have a shoe deal". "I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me".

"What also unites them is the fact that, even 10 years after that wonderful final, they still have that same hunger for the game and they still show their utter love for it".

"Uniqlo will help Mr. Federer continue taking tennis to new places while exploring innovations in a number of areas including technology and design with him", Uniqlo founder and chairman Tadashi Yanai said in a statement. Ties are not broken there.

Federer added: "I am deeply committed to tennis and to winning championships".

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"I always have been very clear that it probably is one of the most emotional matches that I played in my career".

And on Monday Federer appeared on Centre Court wearing a brand new Uniqlo strip, thus ending his 10-year partnership with Nike which was said to have been worth $10m (about €8.6m) a year.

Nike said it would not comment on the terms of its contract with Federer.

The #2 tennis player in the world, and arguably best men's player ever, has ended his 24 year relationship with the Nike, and reportedly signed a *$300 million* deal with Uniqlo.

Federer's shirt, jacket, socks, and signature headband all were adorned with the brand's red and white logo.

Other top athletes who wear Uniqlo include Japan's Kei Nishikori, a former US Open finalist, and Australian golfer Adam Scott.

Nike sponsors Federer's long-time rival Rafael Nadal as well as leading women stars Serena Williams and Maria Sharapova.

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