Ford Announces Buck-a-Beer Plan

Ford Announces Buck-a-Beer Plan

Doug Ford promised 'Buck-a-Beer, ' and now that he's premier he's delivering on that promise quite quickly.

Sources with direct knowledge of the plan say that other enticements may include limited product discounts and in-flyer LCBO promotions for companies that lower beer prices to $1 in time for Labour Day.

To provide incentives for brewers to lower their prices, the government is creating what it calls the buck-a-beer challenge, which will provide participating breweries with incentives at the provincially-owned LCBO stores. "This was a promise made during the election campaign", added the source.

The move will have no effect on the province's $589-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said.

Beers being sold for $1 will still be subject to a 5-cent deposit and tax.

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

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"We're bringing back a buck-a-beer to Ontario". In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving.

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.

The Premier of Ontario has announced his plan to make beer cheaper. "Does he think reducing the beer price floor from $1.25 to $1 will solve real problems?"

The Liberals raised the minimum price after being lobbied by major breweries, documents have shown.

The Toronto-based Great Lakes Brewery tweeted its decision over the weekend after several media outlets, including The Canadian Press, reported that the plan would be announced Tuesday.

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