Is Netflix Introducing Ads?!

Is Netflix Introducing Ads?!

Since then, we have been experimenting even more with video based on personalised recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

On some platforms Netflix already shows video previews when users hover over titles.

Another user alleged that ads for the crime documentary series I Am a Killer, a Netflix original series, were appearing during an another licensed show not available in the US service, Bob's Burgers.

Streaming media fans who are paying an ever-increasing rate for their Netflix subscriptions may be in for a bit of a rude awakening if they are chosen to be part of the latest streaming service focus group. All of the preview information about the next episode you were set to see disappears, and a video ad temporarily replaces it.

'Hey @netflix I can tolerate the ads at the top of my list of shows but between every episode I watch is getting stupid, ' chimed in a user.

They claimed it conducts hundreds of tests per year, most of which aren't adopted. The ad featured a timer on the corner, similar to YouTube ads, but users weren't given the option to skip. In other words, if users engage with these promotions, Netflix will likely roll them out to many more users.

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It is being reported that Cord Cutters News had first spotted the test which was followed by the complaints made by users on Reddit.

We haven't personally witnessed this yet, but a reddit thread is fired up about the test - With several users voicing their anger and frustration.

Netflix has also pointed out that this is now just a test and based on the reaction on social media, one that has not proved particularly popular with Netflix customers.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster", Netflix told Ars Technica in a statement as it confirmed that a test for video adverts was indeed underway. What I mean is this could be all much ado about nothing, but it's interesting to think about how Netflix could promote it's content better using some sort of preview for fans of certain shows and movies.

Only a small percentage of Netflix users around the world are seeing these promos, which are one of many tests the company performs on a regular basis.

As you know, Hulu also runs ads that can't be skipped on their streaming service.

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