McDonald's offering chance to win McGold Card, free food for life

McDonald's offering chance to win McGold Card, free food for life

The campaign's video, titled, "Free McDonald's for Life: The Legend of the McGold Card", alludes to the rumor that has circulated about special gold cards, which entitles the bearer to receive free McDonald's from individual franchisees.

This marks the first time McDonald's has ever given away a McGold Card to a member of the public.

The victor will be awarded a rare McGold Card "in mobile form", entitling them to free McDonald's for the next five decades.

"For millennia, tales of ancient secrets have captivated mankind". It appears that all memory of that documentary has been wiped, because McDonald's lovers are going insane over a new competition that will award one victor free food for life.

"They're raising the bar". It will award that person free McDonald's for life.

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Although only "the most luminary" individuals are capable of holding the card, it thankfully does not take much effort to join those ranks.

To enter the sweepstake, customers need to use the app to make an order between the 10th and the 24th of August. The prize is valued at $52,350, according to the contest website. Victor will also receive a custom gold-plated phone case. Or, to be more specific, two meals per week for 50 years.

"This is going to cost them less than one corporate Christmas party", said Rob Frankel, a Los Angeles-based branding strategy expert. Each order you place counts as an entry into the contest, with a limit of one entry per day.

Those who want to bypass the app can send an email entry to entry@amoeentry.com with the subject as the date the email is sent, and the entrant's first and last name in the body of the email. "You have a much better chance of winning a state lottery than picking something like this up". The app also has coupons including free fries with any mobile orders on Fridays.

The campaign is meant to get more people to download and use its McDonald's mobile app.

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