Netflix Angers Users By Testing Ads Between TV Episodes

Netflix Angers Users By Testing Ads Between TV Episodes

Viewers trying to binge-watch shows on the streaming service will now find their viewing interrupted by the interstitial commercials, which air after the end of one episode, before the next automatically begins.

'I've been predicting ads on these streaming sites for years, ' wrote a user called NubSauceJr woefully.

Netflix didn't confirm how long this testing period would last, or the likelihood of the ads becoming permanent.

It appears that only a select group of Netflix users will see the ads at first as the company tests out whether or not they're effective at getting people to watch more shows.

If that sounds similar to the sort of conventional TV commercial advertising that subscribers are paying between $8 and $14 per month to avoid, the viewers who say they've encountered the promos thought so, too.

More news: AI gives Thanos a soul in 'Avengers: Infinity War'
More news: Harry Kane to get chance to break August duck for Tottenham
More news: British woman survives 10 hours in sea after falling off cruise ship

"The company... is being mindful of "chatter on social channels" on how users are reacting to the change", Ivie reported.

However Netflix, which has about 130 million customers worldwide, says it runs hundreds of tests a year and a lot of them are never adopted.

"Rather than give me the option to skip to the next episode it came up with a full screen "up next" for Rick and Morty and 'but first.' and proceeded to play a full-screen trailer for it and I couldn't go to the next episode of R&M".

In the meantime, for Netflix subscribers who are anxious they will be affected by the test and other experimental features like it, the streaming service does offer a way for users to opt out. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.

"It is important to note that a member is able to skip a video preview at anytime if they are not interested", the spokesperson added.

Related Articles

  • Salah shortlisted for UEFA Men's Player of the Year

    Salah shortlisted for UEFA Men's Player of the Year

    The Portugal star is the current holder of the award having won it three times in the past four seasons. Meanwhile, UEFA will name the victor of this award on Thursday, August 30.
    2018 iPhone Prices Leaked Along with Surprise

    2018 iPhone Prices Leaked Along with Surprise

    This is also an iPhone that's expected to ship with dual SIM capabilities , which would be a first for Apple. The specs upgrades would make new iPhones more favorable in the competition with Android phones.
    Whiteboards used as Gatwick flight information screens fail

    Whiteboards used as Gatwick flight information screens fail

    The airport, which is 30 miles south of London and Britain's second busiest , said the problem was a result of "an ongoing issue with Vodafone ", its IT provider, and directed passengers to the "temporary flight boards" or listen for announcements.
  • Djokovic closing in on incredible record

    Djokovic closing in on incredible record

    Djokovic had to work for more than two and a half hours to overcome Cilic, the 2016 champion in the combined WTA and ATP event. Momentum was wrestled back by Djokovic in the final set, the Serbian securing a 6-4, 3-6, 6-3 victory.

    North Korea to host emotional family reunions

    But Seoul has failed to persuade Pyongyang to accept its long-standing call for more frequent reunions with more participants. The two Koreas have held 20 rounds of face-to-face family reunions since the first-ever inter-Korean summit in 2000.
    Afghanistan announces Muslim Eid holiday ceasefire with Taliban

    Afghanistan announces Muslim Eid holiday ceasefire with Taliban

    He said: "The ceasefire should be observed from both sides, and its continuation and duration also depend on the Taliban's stand". The battle for Ghazni killed at least 100 members of the Afghan security forces and 35 civilians, according to Afghan officials.
  • Trump accuses social media of being unfair to conservatives

    Trump accuses social media of being unfair to conservatives

    This time around, he did not bash any politician or country, rather he complained about social media's discriminating agenda. They are closing down the opinions of many people on the RIGHT, while at the same time doing nothing to others.
    Bridge search ends as family's bodies found

    Bridge search ends as family's bodies found

    Bagnasco told the mourners that Pope Francis had called him Friday evening to express his closeness to all those suffering. Mourners also included the city's two football squads, Genoa and Sampdoria, who have postponed their weekend matches.
    Shots fired at US embassy in Ankara, no casualties

    Shots fired at US embassy in Ankara, no casualties

    The embassy was set to be closed this week for a public holiday to mark the Islamic Eid Al Adha festival. Police were dispatched after the shooting about 5am and were searching for the vehicle .
  • Hurricane Lane Heads Over Pacific, Could Get Close to Hawaii

    Hurricane Lane Heads Over Pacific, Could Get Close to Hawaii

    The storm is predicted to rapidly intensify over the coming days, due to its tight inner core and warm water below. Hawaii may have a hurricane on its horizon next week - though it's far too early to tell how close it will get.
    Aretha Franklin celebrated at Sunday service at father’s Baptist church in Detroit

    Aretha Franklin celebrated at Sunday service at father’s Baptist church in Detroit

    While as a journalist, you always want the scoop, as a person, I just wanted the Queen of Soul to be OK. She gave me the first news of her engagement, to old friend Willie Wilkerson, in 2012.
    Djokovic beats Federer to complete Masters sweep

    Djokovic beats Federer to complete Masters sweep

    In the first set Djokovic broke Federer in the seventh game to take a 4-3 lead and he subsequently served out. Djokovic has the fourth highest number of Grand Slams, under his belt, after Federer, Nadal, and Sampras.