Nike criticized, shares fall after Colin Kaepernick deal announced

Nike criticized, shares fall after Colin Kaepernick deal announced

Nike's new ad campaign stars Colin Kaepernick, the football player who refused to stand during the playing of the United States national anthem.

An NFL executive says the social justice issues raised by Colin Kaepernick and other football players "deserve our attention and action".

After seeing Nike's announcement that names Kaepernick the face of the "Just Do It" campaign, venture capitalist Arlan Hamilton bought a pair of Nike shoes.

On Monday, Kaepernick tweeted an image of himself with the phrase "Believe in something".

"I watched Colin Kaepernick, and I thought it was awful, and then it got bigger and bigger and started mushrooming, and frankly the National Football League should have suspended him for one game, and he would have never done it again", Trump told Hannity, to cheers from a live audience watching the interview.

One user going by the name Sean Clancy posted a video of burning Nike shoes, which was viewed more than 4 million times. "Even if it means sacrificing everything". But following injuries and his absence from the league last season, that relationship was put on hiatus as he solidified his title of being the most polarizing figure in the NFL.

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More news: Colin Kaepernick: Nike suffer #justburnit backlash over advertising campaign

The panel on The Five reacted Tuesday to Nike's decision to place former quarterback Colin Kaepernick at the center of its newest ad campaign.

Responding to a critique made by The Athletic in regards to the NFL's statement, NFL Players Association spokesman George Atallah said the league is "starting to do the work" that the NFLPA believes is necessary. Others have donated to his foundation, which aims "to fight oppression of all kinds globally, through education and social activism", or his Know Your Rights camp to raise awareness on black self-empowerment.

Nike has called Kaepernick quote "one of the most inspirational athletes of this generation who has leveraged the power of sport to help move the world forward".

Other well-known athletes, including LeBron James and Serena Williams have also been mobilized for new ads.

But now spokeswoman for Nike, Sandra Carreon-John, said: "Colin has been a Nike athlete since 2011". He also ranted about the former San Francisco 49ers quarterback's "pig socks", which Kaepernick wore while taking a knee on the field during the national anthem, and took jabs at people who criticized his point of view - of which there were many.

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