"Call Of Duty: Black Ops 4" Destroys First Day Digital Sales Record

With pressure mounting, Activision made a decision to dive back into the Black Ops series with a fourth installment.

Not only is the game Activision's biggest digital launch ever, beating Destiny 2, but it's also the fastest-selling digital game in PlayStation (but not Xbox) history.

Call of Duty: Black Ops 4 is now available for PS4, Xbox One, and PC. Released Friday, the title became the best-selling Activision Xbox One digital game on day one, globally. Exact full game sales weren't announced, but analyst firm Piper Jaffray predicts Black Ops 4 will sell anywhere from 21.5 to 23 million copies by December 31, 2018.

Activision loves the idea of pushing digital sales for many reasons, especially on PC where the game is exclusive to its fully-owned Battle.net storefront. If you haven't yet experienced the joys of Call of Duty: Black Ops 4, you can head to its website to find out more.

Until Chart-Track start combining physical and digital sales in their charts - which they've promised to start doing next year - this sort of confusion is only going to continue. Digital games sales reduce costs of manufacturing of disks, cases, and other materials, but also push gamers towards the company's engagement-driven revenue streams that include microtransactions, season passes, and other additive content. Kostich went on to cite the key attractions of Black Ops 4 as its Multiplayer, Zombies and Blackout (the new Battle Royale mode) modes. GamesIndustry.Biz says that the new Call of Duty: Black Ops 4 saw its lowest physical sales numbers in 11 years.

We're aware that players have been able to use Gestures (often referred to by the community as "Emotes") to peek around corners in modes where that can create an unfair advantage.

Black Ops 4 may have its differences from its many predecessors, most notably its inclusion of Battle Royale mode Blackout, but it's still a first-person shooter at its core.

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