New Premier Inn chain shrinks rooms in half

New Premier Inn chain shrinks rooms in half

They will offer twin single beds that can be pushed together to make a double bed, air conditioning, a TV and WiFi.

One of the largest hotel chains in the United Kingdom has unveiled plans for "pod-style" hotel rooms following "extensive research" which revealed that guests were willing to forego traditional expectations, such as large rooms and central locations, in favour of a lower price.

Revenue at Whitbread rose 2.6% in the first half of the year as investment in expanding its network of Premier Inn hotels bore fruit in a rise in sales ahead of the sale of Costa Coffee to Coca-Cola.

PriestmanGoode, which designs first class plane cabins, designed the rooms.

Premier Inn has unveiled new no frills brand Zip by Premier Inn, with rooms starting from £19 per night.

It has secured a second location in Southampton that will have 140 rooms and is searching for more sites.

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Premier Inn Managing Director Simon Jones commented: "We are delighted to be opening our ZIP by Premier Inn in Cardiff and the team are hugely excited about welcoming our very first customers".

He added that the main chain already has 800 hotels with about 80,000 rooms and would soon account for one in every eight hotel stays in the United Kingdom, suggesting that segment of the market was close to saturation.

The new ultra-budget chain, called Zip by Premier Inn, will "do the essentials brilliantly, then take away everything else".

Total UK sales growth at Premier Inn was 4.8%, although like-for-like growth was just 0.2% reflecting the weakening of consumer demand, the company said.

Premier Inn is now Britain's biggest budget-hotel chain and owned by Whitbread.

Some rooms will also have "small windows", while others will have "lightboxes".

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