Apple to cut production of iPhone by 10 per cent

Apple to cut production of iPhone by 10 per cent

Apple has reduced production for its three new iPhone models by about 10 percent for the January-March quarter, according to the Nikkei Asian Review.

The higher price for the new iPhones has been a concern for analysts and consumers. And it applies to all of them, the iPhone XS, XS Max, and XR.

Apple cut its quarterly sales forecast for the first time in 16 years last week, saying that iPhone sales were lower than expected, particularly in China.

The report suggests that the move is a sign that Apple is expecting a further profit hit later in the year, marking a bleak start to 2019 after a disappointing end to 2018.

A different source told the publication the revised plan reduces iPhone production volume to about 40 million to 43 million units from 47 million to 48 million units for the first quarter.

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On top of it all, last month Apple was also ordered by the Fuzhou Intermediate People's Court to stop selling and importing all iPhone models from the 6s to the X in China after concluding that Cupertino was infringing on two Qualcomm patents.

Apple's iPhone suppliers include Taiwanese assemblers Foxconn and Pegatron who are not moving to confirm the reports.

Apple makes products including the iPad, the Apple Watch and Mac computers, and...

As Chinese demand has faltered, Apple has increased focus on India, which recently overtook the United States as the world's second-largest smartphone market. Apple sold 52.21 million iPhones in the same period a year ago, according to Nikkei.

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