Apple trolls Google with giant billboard at CES 2019

Apple trolls Google with giant billboard at CES 2019

Both Amazon and Google are expected to make quite a showing at CES, which is billed as the biggest tech conference of the year.

Monorain cars with the lettering "Hey Google" - the alarm word for the Internet company's language assistant - drive past an Apple banner advertising the protection of privacy on the iPhone.

The ad's placement takes on extra irony when you notice that Google's CES presence is even bigger than it was past year - the company once again wrapped the Las Vegas monorail with "Hey Google" ads and once again it is building a huge playhouse in the convention center parking lot.

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The ad takes up more than 10 stories.

Apple does not have an official presence at CES this year, where Google takes up a sizable footprint, tripling its size from last year, CNBC reported. The real point of the ad, however, is the web address under the text, a link to apple.com/privacy, which goes into detail about Apple's privacy and security features, including how data related to Face ID, Touch ID, Apple Pay, and users' health remain protected. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential.

The CES 2019 show floor opens on Tuesday, Jan. 8. Amazon and Google are expected to be in attendance.

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