Say goodbye to disruptive ads in Google’s Chrome browser from July

Say goodbye to disruptive ads in Google’s Chrome browser from July

Once the filter kicks in worldwide, Google will block out 12 different types of ads that users have found to be annoying to deal with. In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.

Google introduced the new ad-blocking initiative with Chrome version 71 in December. "As per the Better Ads Standards guidelines, pop-ups, full-screen ads with a countdown that appear before a website's content is shown ('prestitial"), auto-play videos with sound and large sticky ads will be classified as obtrusive on desktop and will accordingly be blocked.

The launch of Chrome's ad-blocking capability was, initially, limited to North America and Europe, being the only two regions in which the Coalition for Better Ads operated.

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The ad-blocker is created to dissuade publishers from obnoxious ad practices defined by a consortium called Coalition for Better Ads through its Better Ads Standards.

Google claims that users' experience on the Web ranks higher on the company's priority list compared to the money they generate for the search giant. As Chrome follows the same standards, Google has made a decision to expand their coverage on the same date to stay aligned with the Coalition. Now, the Coalition is expanding - and Google is following suit by expanding the on-by-default blocker to all worldwide users later this year. It's been great news for those of us in the U.S., Canada, and Europe so far, as it means tens of thousands of websites no longer display those aggressive adverts. This means that Google is expanding the reach of Chrome's ad blocker on its own servers and not through the program itself.

Google recommends that you do not change this setting and allow Chrome to continue blocking ads on abusive sites in order to protect you from malware and other unwanted experiences.

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