With 2.32 bn users, Facebook earns record profits

With 2.32 bn users, Facebook earns record profits

In an earnings call after announcing Facebook's fourth quarter results late Wednesday, Zuckerberg said they were early in thinking through the integration plan. The company brought in $16.9 billion in revenue, up 30 percent year-over-year and beating analysts' predictions of $16.39 billion.

Monthly users jumped 2.2 percent from the previous quarter to 2.32 billion, while daily active users hit 1.52 billion, a 2 percent QoQ lift. Roughly half of Facebook revenues come from North America.

Shares of the social media network rose almost 12 percent to $168 in trading before the bell on Thursday, with at least 17 analysts raising their price targets on the stock.

Stories are growing amongst advertisers as well, with 2 million now buying Stories ads across Instagram and Facebook. Now, Zuckerberg has provided more details on this during Facebook's Q4 2018 earnings call. The CFO did note the company is facing a deceleration of revenue growth in 2019.

Mobile advertising revenue represented approximately 93 per cent of advertising revenue for the fourth quarter of 2018, up from approximately 89 per cent of advertising revenue in the fourth quarter of 2017.

The separation between Facebook, WhatsApp, and Instagram is about to get even blurrier. "I think it's the direction we should be going with more things in the future".

More specifically, the company is planning to deliver new experiences in the following areas.

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Net profit for Facebook, which makes most of its money from online advertising, was up a strong 61 per cent from the same period previous year.

Of the 1.52 billion global users during the fourth quarter, 186 million were located in the US and Canada.

Why you should care. The onus will also be on Facebook to ensure that the unification ends up benefiting customers and that it does not end up sharing data across the three platforms as many users won't be comfortable with that. Facebook's decreased average ad prices and increased ad impressions are a boon for marketers wanting to optimize ad dollars.

A report by eMarketer said Snapchat is drawing youths away from Facebook, predict a drop in the 18-24 age group for Facebook.

Aaron Goldman, CMO for 4C (another Facebook marketing partner) expects Facebook video advertising to see more activity this year.

Zuckerberg is paid a symbolic salary of $1 annually but his stake in Facebook has made him one of the world's wealthiest people, worth some $62 billion.

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