Apple says 'it's show time' March 25, TV service announcement expected

Apple Inc on Monday (March 11) invited media to a March 25 event at the Steve Jobs Theater on its campus in Cupertino, California, where it is expected to launch a television and video service.

The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month.

Apple has reportedly invested more than $1.3 billion into its video streaming launch, including a signed partnership with Oprah. Apple, unsurprisingly, only hinted at the contents of the event with the following phrase: "It's show time". Apple is also expected to reveal its plans to launch a magazine and news subscription service likened to a "Netflix for magazines".

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Apple has sent out invitations to an event for March 25 with the tagline "It's show time" written under the Apple logo (image from The Verge). The new service will give Apple device owners free access to the company's new original content, and it will also come with a Channels system that allows users to subscribe to platforms like HBO via an additional subscription. "Now we're going to finally figure out what the hell Apple's doing".

According to an announcement posted on Apple's events website page, the company will livestream the "It's Show Time" event on its website and through Apple TV.

A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.

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