Apple's Netflix-challenging streaming TV service to launch at March 25th event

Apple's Netflix-challenging streaming TV service to launch at March 25th event

According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services.

But Apple wouldn't be at the top of the market; that honor goes to Netflix which had 139 million subscribers at the end of previous year. Sources familiar with the matter earlier told Reuters that the service could resell, among others, the Starz subscriptions of CBS Corp, Viacom Inc and Lions Gate Entertainment Corp, as well as the original content of Apple.

The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month.

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Apple has been dealing with the reality of slowing iPhone sales for months, which means a focus on new services could be vital to growing its business. However, Apple has a history of launching new products in its March event. Names thrown around by Ives include A24, Lionsgate, Sony Pictures, CBS/Viacom, Netflix, and MGM. The company uses the typically glossy, carefully stage-managed product introductions to help investors, consumers, media, and fans understand why it thinks the latest thing-whether iPhones, Apple Watches, or AirPods-is better than whatever came before it.

Apple's sixth-generation iPad is on sale right now from Walmart Canada, offering the tablet for $40 off at $379 with free shipping or in-store pickup. The event will start at 10:00 a.m. Either way, we most likely will see the new slate equipped with Touch ID, a home button, Lightning port and a 3.5mm earphone jack.

As per the report in The Verge, rumours of the event began late a year ago.

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