Mobile Rebrands Layer3 to TVision, Launches in 8 New Cities

Mobile Rebrands Layer3 to TVision, Launches in 8 New Cities

On the downside, you do now need a Vision set-top box to use the service and you will have to pay an additional $10 per month for any additional set-top boxes to add to other TVs in the same home.

The company had been selling Layer3 TV service in its stores since past year, with prices set at $99.99 or $79.99 for T-Mobile wireless subscribers. On top of all that, you will be charged an extra $10 per month for every connected TV. Not with TVision Home.

What just happened? T-Mobile is promising to aggregate all your media accounts into one place - on your TV - where they'll live alongside traditional broadcast content. According to Mike Sievert, president and COO at T-Mobile, "5G will transform entertainment" and combining it with its TVision service will "disrupt entertainment and give customers better ways to get the content they care about".

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Maybe the real distruptor will come later when T-Mobile launches their pick-and-choose streaming service? The company recently announced a distribution deal with Viacom for that service.

When it goes on sale later this week, TVision Home will be available in Longmont, Colorado, and the Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington, D.C., metro areas. More markets are coming later this year.

Like with Carrier Freedom and its wireless service, T-Mobile is launching a Satellite Freedom offer for TVision Home. As a launch offer billed as "Satellite Freedom", T-Mobile is offering up to United States dollars 500 in the form of a prepaid card to buy DirecTV or Dish Network customers out of their existing TV contract in order to switch to TVision. T-Mobile said it plans a streaming future, where TVision will also be available on popular third-party video platforms. TVision Home launches with apps for Pandora, iHeartRadio, XUMO, CuriosityStream, Toon Goggles and HSN, and the company said it will add more soon, including Netflix, YouTube, YouTube Kids and Amazon Prime Video. TVision is also compatible with Google Home and Amazon Alexa devices, too. With TVision Home, the company pledges to do away with any bill increases or add-on fees like broadcast, HD, activation and early termination fees. However, TVision Home will bump up to $100 after the promotional period and taxes are not being factored into these prices. The service is not necessarily anything new, but T-Mobile US does have an existing customer base to leverage. A year later, T-Mobile and CEO John Legere conceded the service wasn't yet ready and would be pushed back into 2019. That new combined company intends to market home broadband in 52% of USA zip codes.

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