Avengers: Endgame eyes overtaking Avatar as highest ever box-office grosser

Avengers: Endgame eyes overtaking Avatar as highest ever box-office grosser

Avengers: Endgame is slowing down at the worldwide box office, thanks to a front-loaded opening and the arrival of Pokemon Detective Pikachu.

The mega-blockbuster from Marvel Studios, a Disney subsidiary, took in an estimated $63.1 million for the three-day weekend, industry tracker Exhibitor Relations reported.

With an additional $165 million worldwide, the Marvel superhero epic is now just $302 million (Rs 2000 crore) behind Avatar, whose worldwide total stands at $2.7 billion.

Detective Pikachu has opened to an estimated $58 million at the USA box office, according to the folks at Box Office Mojo.

"I'm giddy", Warner Bros' head of domestic distribution Jeff Goldstein, said on a call Sunday morning. Warner Bros. and Legendary's "Detective Pikachu" gave Earth's Mightiest Heroes a run for their money.

And there's no bad blood that "Endgame" powered past "Pikachu" in the end. Analysts were predicting about $70.7 million in revenue for "Endgame" over the three days. The Marvel epic went unchallenged for its first two weeks until the release of the first-ever live-action Pokemon film, Detective Pikachu starring Ryan Reynolds this weekend.

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It was a mixed bag for newcomers looking for a piece of the market.

"The Hustle", a female-fronted spin on "Dirty Rotten Scoundrels" with Anne Hathaway and Rebel Wilson, landed in third with $13.6 million despite lackluster reviews. "Poms", an uplifting comedy from STX and eOne, debuted with a paltry $5.1 million from 2,750 theaters. Lionsgate's "Long Shot", a romantic comedy with Seth Rogen and Charlize Theron, nabbed fifth place, adding $6.1 million this weekend for a domestic tally of $19.7 million.

Fox Searchlight's Tolkien, a biographical drama about The Hobbit and The Lord Of The Rings author J R R Tolkien, debuted in ninth place with US$2 million from 1,495 locations. The weekend is up around 23%, and the year is down around 9%.

And May has more big movies to come, including "Aladdin", "Rocketman", "John Wick 3: Parabellum and "Godzilla: King of the Monsters". The MCU is the highest grossing film franchise of all time, with global box office receipts exceeding $20 billion.

Even with the unprecedented run of Avengers: Endgame the box office is still pacing over 9 per cent behind a year ago, according to Comscore.

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