Amazon Prime Day 2019 set for July 15th and 16th

Amazon Prime Day 2019 set for July 15th and 16th

Prime Day starts at midnight Pacific Time on Monday, July 15, and runs for two full days with more than one million deals around the world.

This year, Amazon's Prime Day promotion kicks off 12 a.m. PT on Monday, July 15 and will conclude at 11:59 p.m. PT on Tuesday, July 16. eBay, meanwhile, is planning to one-up Amazon with a series of savings events during the first three weeks of July.

Prime Day is available only to those with a Prime subscription, which costs $119 for an annual membership or $13 on a per-month basis. Until then, we've rounded up some of the best pre-Prime Day deals from Amazon and other retailers.

Prime Day also offers shoppers early access to brand new product launches.

Introduced in 2015, Prime Day has become the summertime equivalent of Black Friday in terms of its significance to both retailers and consumers.

On previous occasions, the popular savings event has lasted 24 hours or even 36 hours (as in 2018).

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But one number remains to be seen: How much money could Amazon make during Prime Day 2019? The Prime Day dates are the same in Australia, however we get an extra 17 hours on the Global Store - giving us 65 hours of Prime Day deals. But of those who will, the Echo smart speakers appeal to 21 percent of shoppers; 19 percent are looking at home security products like indoor and outdoor cameras, 15 percent want a Fire TV streaming device; 13 percent want a new Kindle; and another 13 percent want a Fire tablet.

Prime Day Sneak Peek on the app. Tap the Prime Day banner in the Amazon app through July 14 for a sneak peek of products that will have Prime Day deals. Nearly half (44%) of shoppers indicate that Amazon's recent issues with fake product reviews will impact their participation in Prime Day shopping; 37% will be more cautious when they shop at Amazon, and 7% won't participate in Prime Day at all.

The event also allows Amazon to draw attention to its own products and encourage users to subscribe to Amazon Prime, the premium shopping, delivery and streaming media service that is now used by more than 100 million people worldwide.

The company plans to unveil special deals for Prime Day and launch new products for Prime members during the run-up to this year's event.

Hit up amazon.com.au/primeday for more details.

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