MSNBC's Mika Brzezinski boycotting SoulCycle amid news owner will host Trump fundraiser

MSNBC's Mika Brzezinski boycotting SoulCycle amid news owner will host Trump fundraiser

A pair of high-dollar fundraisers scheduled for Friday in the Hamptons are expected to raise about $10 million for President Trump's reelection and the Republican Party, GOP officials said Thursday, despite pressure from those boycotting the businesses of one of the hosts of the fundraisers.

After news broke that New York City real estate tycoon and owner of popular gym chains Equinox and SoulCycle, Stephen Ross, will be hosting a fundraiser for President Donald Trump this weekend, Equinox and SoulCycle members have been cancelling their memberships to the fitness centers and calling on others to do the same. Tickets for the fundraiser cost up to $250,000.

For many, however, these statements ring a bit thin.

As chairman of Related Companies, Ross has built high-profile projects like Hudson Yards, a $25 billion development in Manhattan's West Side that is the most expensive in USA history.

Equinox is perhaps one of the most popular fitness clubs for gay men in numerous nation's urban markets, including West Hollywood and Los Angeles. "We are committed to all our members and the communities we live in".

Meanwhile, other fitness brands sought to capitalize on the fallout from the boycotts, offering free workout classes on Friday for those who canceled their memberships with Equinox and SoulCycle.

The company also said it would be donating a portion of new membership sales, or a minimum of $10,000, to the Trevor Project, a nonprofit organization that focuses on suicide prevention among LGBTQ+ youth.

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A Change.org petition questioned Equinox's commitment to being a "safe space" for gay and lesbian customers and demanded the company end its support of Trump.

Among the companies Ross owns, in addition to The Related Companies, are the Miami Dolphins, Hard Rock Stadium, and RSE Ventures, a sports, entertainment, media, and marketing firm.

Ross is the chairman of Related Companies, which is the parent company of both Equinox and Soul Cycle.

However, now that people know Ross and Trump are pals they believe the gym's image is fake.

"I have been, and will continue to be, an outspoken champion of racial equality, inclusion, diversity, public education and environmental sustainability, and I have and will continue to support leaders on both sides of the aisle to address these challenges", the statement read.

In response to the backlash, Ross issued a statement Wednesday, saying he's known Trump for 40 years and they don't always agree. Some of those brands sought to distance themselves from the event or urged Ross to reconsider his support for Trump.

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