Raheem Sterling Is Set To Be Air Jordan’s First Football Partner

Raheem Sterling Is Set To Be Air Jordan’s First Football Partner

Manchester City star Raheem Sterling has been offered a £100m endorsement deal.

That's going to be very hard to turn down, considering it could be one of the most lucrative boot deals in history.

Air Jordan, created in 1984 for Jordan himself, traditionally sponsors basketball players but also has baseball and musicians on its roster.

A double Premier League champion with Manchester City a domestic treble victor last season and the reigning FWA Footballer of the Year, Sterling began the new Premier League campaign on Saturday with a hat-trick in a 5-0 rout of West Ham on Saturday.

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Sterling would be one of the first soccer players to wear Air Jordan cleats. He has an existing deal with Microsoft to promote Xbox as well as EA Sports' FIFA game.

Air Jordan have a collaboration with Paris Saint-Germain and designed a number of special jerseys and trainers for the club last season. The 24-year-old is in the final year of his current deal with Nike.

But Sterling's rise is also due to him speaking out against the portrayal of young black footballers in the media and the racist abuse he suffered at Chelsea last season.

In 2016, Neymar - then with Barcelona - became the first soccer player to have his own custom Air Jordan sneaker, getting his own colorway of the Air Jordan 5. The success of that partnership has reportedly convinced Jordan brand to keep pushing into the sport as they look to take more of market share from their direct competitors. The deal could surpass $120 million, per Wallace.

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