Amazon's new Fire TV Cube is faster at understanding your voice commands

Amazon's new Fire TV Cube is faster at understanding your voice commands

Some of the other Fire TV Edition products launched are relevant to the company's push to gain a bigger market share in Europe. And Grundig will offer Fire TV Edition sets in Germany and Austria, including the first OLED Fire TV set with hands-free Alexa controls.

Amazon also unveiled the latest edition of its Alexa-enabled Cube, calling it the fastest and most powerful Fire TV device yet.

The new Fire TV Cube is a modest, but minor upgrade from the first-generation device. It also supports better HDR standards including Dolby Vision and HDR10+ on top of the older HDR10, 4K UHD, and Dolby Atmos. It's available for preorder right now, priced at $119, and will begin shipping October 10.

Meanwhile, a Toshiba 65-inch 4K Ultra HD Smart LED TV HDR - Fire TV Edition will be available at Best Buy for $599.

Although Amazon's other Fire TV streaming devices also support voice controls, you have to speak into the TV remote to activate them. Fire TV Sticks need not apply.

Amazon partnered with prolific accessory maker Anker to create the Nebula Soundbar Fire TV Edition.

The new Fire TV Cube debuts alongside more than a dozen other Fire TV-related models at the IFA trade show in Berlin, which kicks off this week.

According to Amazon, Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, India, and Japan. "These key learnings carried over and guided the development of the second-generation Fire TV Cube, and we are excited to introduce this new-and-improved experience to customers around the world".

Amazon Launches Upgraded Fire TV Cube, New Soundbar and Smart TVs

"This marks the biggest announcement for Fire TV to date, ' boomed Marc Whitten, Amazon's Vice President of Fire TV".

The firm has also committed to bringing the Fire TV Stick, Fire TV Stick 4K and Alexa Voice remote to France, Italy, and Spain from today.

And that's just one product Amazon is launching today as part of the Fire TV brand. They will be available at Currys PC World and from £349.

In the United States, there will be an additional Toshiba 4K HDR 65-incher with Dolby Vision costing $599 to follow up on the existing range available in partnership with Best Buy.

The Nebula is Amazon's first foray into smart soundbars, but it's not the first product of its kind. There's also a Sonos Beam-rival soundbar from Anker which, I rather suspect, will sell like hot and delicious cakes, given Anker's enviable reputation for delivering quality goods at affordable prices.

It also uses multi-directional infrared technology, HDMI CEC and cloud-based artificial intelligence to allow Alexa to control all your kit, including TVs, AV receivers, and set-top boxes.

[Photo: courtesy of Amazon] Even compared to Roku, the Fire TV lineup is easier to understand, with the Fire TV Stick for $40, a 4K version for $50, and the hands-free Fire TV Cube for $120. The Nebula soundbar became available for pre-order in the States, Canada, the U.K and Germany Wednesday, and is supposed to start shipping on November 21.

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