Apple changes App Store so its apps no longer dominate search results

Apple changes App Store so its apps no longer dominate search results

Apple now says it has voluntarily remedied the issue in the App Store. In my anecdotal experience, Apple regularly features apps that it directly competes with (which is, to be clear, good and commendable), but it also promotes itself, leveling the playing field nearly immediately upon an Apple program's introduction.

But other Apple apps also found themselves atop search results for seemingly unrelated queries. Mind you, the App Store generated over $50 billion in sales previous year, with over 60% of that money coming from direct searches.

But in other cases, this approach actually gives some developers an unfair advantage, and makes finding what you want more hard.

Apple's Wallet was the top search result for "money", "credit", and "debit" earlier this year right after Apple debuted its credit card. Searches for "TV" and "maps" were also affected with Apple's apps leading the way in search results. By February 2018, the search for "music" in the App Store resulted in a list that had six Apple titles on top (Apple Music, Garage Bands, Music Memos, iTunes Remote, Logic Remote, and iTunes Store) with Spotify eighth. Remember, there's still a little time for developers to update their 32-bit apps to 64-bit, so you may not wind up losing them all. After Apple launched Apple Music in 2016, searching for "music" in the App Store came back with the company's own streaming app on top, Spotify knocked down to fourth, and Pandora down to eighth.

It comes at a time when brands such as Spotify have criticized Apple for its handling of third-party applications and services, particularly those which compete directly with Apple. Search results 2-8 were other Apple-made apps. But that wasn't the end of it. It has said that two thirds of those sales originated in search. That was by design, but with Apple Music getting all the love, Apple's apps appeared everywhere.

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This accusation is not unlike what Google has been accused of by critics and competitors, who say the search engine favors its own content or properties in organic results.

In terms of regulatory possibilities, the most vulnerable part of Apple is the App Store, which all iOS software flows through. As a developer could these changes have an impact on your earnings? The company now faces a potential European Union antitrust investigation in local and travel search.

Apple is likely to officially release macOS Catalina after its iPhone 11 launch event on September 10 wraps up, and while the new operating system for Macs and MacBooks brings plenty of new features, it's also killing off 235 apps - which means they will no longer be able to run.

Just don't call this change a mistake, because according to a recent statement given to the New York Times by Apple execs Phil Schiller and Eddy Cue, it's more of an improvement. "We'll present results based on what we think the user wants". "It's not corrected", Schiller said of the algorithm. "It's improved", said Cue.

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