Apple’s latest watch adds always-on screen, new titanium cases

As with the iPhone announcements we've seen today, there's not a huge amount to get excited about with the new Series 5 watch, though it is admittedly Apple's best smartwatch yet.

A new Apple TV streaming box.

The new iPhones aren't the only things Apple is launching today.

The major upgrade for the Apple Watch Series 5 is an always-on display.

The new Apple Watch Series 5 looks exactly like its predecessor, the Series 4.

Apple just dropped the latest iteration of the most popular watch in the world.

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Apple Watch Series 5 Global Positioning System models will start at $399 with the cellular models starting at $499. The cellular model in 40mm starts at $499 / £499 / AU$799 / AED 1,999, and goes up to $529 / £529 / AU$849 for the 44mm model. "Available in two lovely brushed finishes, the natural titanium has a custom-engineered surface which helps maintain its colour and resist staining, while the space black titanium achieves its deep colour from a diamond-like coating (DLC)".

New Titanium and ceramic case model. These come in either a natural or space black finish. Alongside, Apple also unveiled the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and a new 10.2-inch iPad. The GPS + Cellular model is limited the USA and 20 other countries and regions.

In the Compass app on the watch, you can see latitude, longitude, current elevation and incline.

The Maps app has also been updated to show you which way you're facing.

Series 5 has expanded on its predecessor's capability to detect falls and call emergency services. Emergency SOS has been improved: the cellular version can instantly call emergency services in many worldwide countries by simply holding the crown button down in an emergency. There is a new app to track menstrual cycles for women to monitor their fertility. The Watch changes are more muted than past year, when Apple added redesigned cases, larger screens, faster processors, and an EKG sensor with the Series 4 line. Data submitted can't be accessed by Apple, a company employee assured during the September event. Apple Watch Series 5 will hit stores from 20 September, replacing the Apple Watch Series 4. Here's what else to expect when the watch goes on sale in stores on September 20. In many ways, the company is less reliant on Apple TV than it used to be: On Tuesday, Apple announced plans to bring Apple TV Plus to TVs and streaming devices made by competitors like Amazon, Samsung, Vizio, Sony and Roku.

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