Ariana Grande is suing Forever 21 for allegedly plagiarizing her likeness

Ariana Grande is suing Forever 21 for allegedly plagiarizing her likeness

"The campaign capitalised on the concurrent success of Ms. Grande's album Thank U, Next by publishing at least 30 unauthorised images and videos misappropriating Ms. Grande's name, image, likeness, and music in order to create the false perception of her endorsement", reads a portion of the documents.

A screenshot of the Forever 21 ad campaign filed in Ariana Grande's lawsuit.

Singer Ariana Grande is asking for $10m (£8.3m) in damages from Forever 21, saying the retailer "stole her name" to promote its clothing and beauty products.

Grande has more than 65 million Twitter followers and 163 million Instagram followers.

According to legal documents obtained by The Hollywood Reporter, Grande's representatives rejected the company's offer as it did not offer enough money to compensate "an artist of her stature".

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John Coldham, a partner at law firm Gowling WLG, said the Ariana Grande case "should act as a stark warning to brand owners to be very careful about using celebrity images and ensuring they are not implying an endorsement".

A screenshot of Forever 21's ad campaign filed in Ariana Grande's lawsuit.

"The resemblance is uncanny and Forever 21's intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21", the lawsuit says.

Grande's lawyers also argued that companies are willing to pay "enormous sums of money" for Grande to endorse their brands, with a single social media post commanding "several hundred thousand dollars" and her longer-term endorsement arrangements commanding fees "in the millions of dollars".

Grande's attorney, Daniel M. Petrocelli of O' Melveny & Myers LLP, declined further comment.

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