IPhone 11 Pro vs Samsung Galaxy S10

IPhone 11 Pro vs Samsung Galaxy S10

Apple made its most ambitious pitch yet for the iPhone as a device for professional photographers and videographers at a launch event in Cupertino on Tuesday, underscoring new camera and editing capabilities.

But there was no bundle with Apple Music or other services at the latest launch as some analysts had expected, although Creative Strategies analyst Ben Bajarin said the TV service, gaming service and the base model iPhone 11 seem created to draw in users for the longer term. Where the iPhone 11 now features two cameras on the rear, the more expensive iPhone 11 Pro and 11 Pro Max feature a third telephoto zoom lens, making it more suited to hardcore photographers and videographers than the two-lens iPhone 11.

But that's not it.

None of the iPhones was tailored for the 5G telecom networks starting to roll out.

Other products are getting only minor updates, such as an iPad with a larger screen. The iPhone's venerable camera interface doesn't facilitate quick switching between taking photos and video while on the go: It's easy to accidentally take a video when you meant to take a photo, and vice versa.

Apple also invited Watch users to volunteer for three new health studies, though data collected will remain anonymous.

Executives instead spent almost as much time Tuesday talking about products as they did touting free trial subscriptions for Apple's new streaming services, promoting its new lineup of video games and TV shows, and trade-in programs that allow customers to swap existing phones for discounts on new models. Apple also reduced the price of Apple Watch Series 3 to a starting price of USD199.

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Successors to the XS and XS Max, the iPhone 11 Pro and iPhone 11 Pro Max sport a 5.8-inch and 6.5-inch super Retina XDR display, which Apple claims is the brightest display ever in an iPhone. It's a step up from the current iPad, but well below the iPad Pro in performance and price: it starts at $329 and will be available at the end of September.

The line-up of original shows will include "The Morning Show", "Dickinson", "See", "For All Mankind" and "The Elephant Queen".

"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.

"The pricing of Apple's streaming TV service at $4.99 per month is a "show stopper" and a major shot across the bow at the likes of Netflix and Disney among others", market analysts Strecker Backe and Daniel Ives of Wedbush investment firm said in a joint statement.

Apple undercut the competition in the burgeoning streaming video war when it announced a $5.99 monthly price tag for its subscription service in Canada.

At a cost of $US5 per month, Apple Arcade will be a tab in the App Store and will allow subscribers to play more than 100 games exclusive to Apple.

Apple certainly priced its soon-to-launch Netflix rival aggressively, using it to also make Apple hardware more valuable in the process.

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