Tepid reaction for Apple's new iPhones in China amid tough competition

Tepid reaction for Apple's new iPhones in China amid tough competition

Aside from revealing its new iPhone 11 Pro and Pro Max models will have three cameras on the back (a feature rivals already have), Apple has also revealed details of its new TV streaming and gamer subscription services.

The Apple Watch also received a refresh, with expanded health-tracking capabilities to include sleep-tracking features as well as better battery life. This device will be priced at Rs 64,900 onwards in India.Other features of the iPhone 11 include Dolby Atmos audio, Wi-Fi 6 and an ultra wide camera lens.

All the three iPhones come with the latest A13 Bionic processor, which Apple claims is the fastest processor on any smartphone.

With streaming content, Apple is entering a crowded field dominated by Netflix Inc.

Even though Apple maintained some of the same colors as previous year, the iPhone 11 has a much less glossy finish and some of the colors, like yellow, have more of a matte look. The iPhone 11 Pro and 11 Pro Max ship with an 18W-capable charger in the box, the iPhone 11 ships with the comical 5W one, despite having support for 18W fast charging.

Apple played up an ability to use Pro iPhones for slow motion portrait snippets like selfies that it called "slofies".

Oh, and it is giving away one free year's worth of Apple TV+ to anyone that buys a new expensive Apple product: a move that fanbois will love but raises questions about whether tech giants are trying to pull TV production into the same walled gardens it is used to in the tech arena.

None of the iPhones was tailored for the 5G telecom networks starting to roll out.

Apple introduced a seventh-generation iPad with a 10.2-inch display priced at USD329. It is set to be in stores starting September 30.

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With the iPad, Apple is certain that it can replace people's laptops - and keeps telling them so. "That's why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple", said Patrick Moorhead, an analyst with Moor Insights & Strategy.

"We think the lower iPhone 11 price point and trade-in program will help promote upgrades, specifically in China, while the Apple Arcade and TV+ offerings will help accelerate services growth", CFRA analyst Angelo Zino said in a research note.

It also has new iPadOS software. And it announced the Apple Watch Series 5, an updated version of its smartwatch with an always-on display.

Apple will also continue to sell older models for at a discounted price.

iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space grey, silver and gold starting at Rs 99,900 and Rs 109,900, respectively.

More Apple TV+ originals will be added to the Apple TV app each month.

Apple events are nothing short of glamorous. That's the same price as the iPhone XS and iPhone XS Max past year.

Apple has entered into the video streaming service segment with a bang - at Rs 99 a month, which is cheaper than the existing services from Netflix, Amazon Prime, Hotstar and some others.

Customers can order the Apple Watch Series 5 today, with retail availability beginning Friday, September 20.

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