Wendy's to add breakfast including Frosty cappuccinos, honey butter chicken biscuits

Wendy's to add breakfast including Frosty cappuccinos, honey butter chicken biscuits

You usually think of McDonald's, Tim Hortons and Burger King, when considering breakfast fast food stops, but now Wendy's has officially entered the game.

The breakfast menu is now available at more than 300 restaurants and will be available across the US starting next year.

The upcoming menu addition also means Wendy's will add to its worker roster by hiring 20,000 crew members across the country.

Breakfast items are available at about 300 locations throughout the United States now, according to the release. It's expansive, to say the least.

"Frosty-ccino" is a Frosty milkshake infused with cold brew coffee.

This will be Wendy's fourth foray into the breakfast market; its most recent attempt was in 2012.

“Honey Butter Chicken Biscuit” is a buttermilk biscuit with a fried chicken sandwiched in between with whipped honey butter
“Honey Butter Chicken Biscuit” is a buttermilk biscuit with a fried chicken sandwiched in between with whipped honey butter

Expanding breakfast to almost 6,000 stores nationwide will initially cost Wendy's about $20 million.

Wendy's has experimented with breakfast options in the past, but it had not resonated with customers enough to stay on the menu permanently. The company has toyed with the idea of going nationwide for a few years, BrandEating has reported, but didn't take the leap until now.

The launch will provide "incredible growth opportunities", Todd Penegor, president and CEO of The Wendy's Company, said in a statement.

"Wendy's products and menu are well regarded and its bacon strength is a product line that resonates at breakfast", Levy said in a note. The menu didn't expand nationwide after an initial test because of tough competition, according to food industry blog BrandEating.

A fast food chain known for its "fresh, never frozen" burgers will begin offering breakfast nationwide in 2020.

The company informed franchisees of the move at meetings last week. Dunkin' has tried out breakfast bowls and sandwiches, and is testing a breakfast sandwich featuring a plant-based sausage in its New York City stores.

More news: Cristiano Ronaldo Scores 4 Goals in Portugal's Rout of Lithuania
More news: Apple Watch Series 5 Brings Software Upgrades, Not Much Else
More news: Google hit with huge U.S. antitrust probe

Related Articles

  • Smoke, flames after train derails in Dupo, Illinois

    Smoke, flames after train derails in Dupo, Illinois

    Union Pacific spokeswoman Kristen South said the smoke from the fire does not pose a significant health hazard. The frightening incident occurred at around 12:45 p.m. and caused a tank vehicle to catch fire, Kristen M.
    Cleveland Cavs Announcer Fred McLeod Dead at 67

    Cleveland Cavs Announcer Fred McLeod Dead at 67

    McLeod was a fixture in Cleveland sports and his passionate call of the Cavaliers' championship in 2016 still lives on . Among those mourning McLeod on Twitter was Los Angeles Lakers star and former Cav, LeBron James .
    Langer rubbishes claims that Steve Smith mocked Jack Leach by wearing glasses

    Langer rubbishes claims that Steve Smith mocked Jack Leach by wearing glasses

    Steve Smith, right with glasses on, celebrates with Nathan Lyon, left, after Australia claimed victory at Old Trafford to retain the Ashes .
  • Apple's new streaming service targets Netflix, Amazon Prime

    According to Canalys, iPhone sales fell for a third consecutive quarter, with 13% decline in year-on-year shipments. Apple's promised streaming television service - dubbed TV+ - will launch internationally on November 1.

    Jeremy Corbyn tells PM: General election is coming

    Mr Corbyn additionally promised to place energy "in the hands of workers" below plans for an enormous growth of employment rights. Mr Austin said: "This is the most hard decision I've ever had to take, but the truth is I'm ashamed of the Labour party .
    Apple's iPhone 11 camera interface mimics Instagram

    Apple's iPhone 11 camera interface mimics Instagram

    It's a small shift, but it shows that Apple is responding to the ways people are taking photos and videos in their everyday lives. The iPhone 11 Pro is the most refined Apple phone yet, as much as the Galaxy S10 is the among the best version of Samsung's line.
  • Google’s gaming subscription service is coming soon

    Google’s gaming subscription service is coming soon

    Google Play Pass is coming soon , Google revealed through a tweet posted via Google Play account on Tuesday. It's possible it'll be announced amidst all the Pixel 4 news but at this stage, it's anyone's guess.
    Odell Beckham Jr. Plans To Keep Wearing $190k Watch In Games

    Odell Beckham Jr. Plans To Keep Wearing $190k Watch In Games

    Beckham later tweeted about the ordeal Monday, saying "If ain't one thing.it's another". "That's just my life. Check out the audio below as both Chris and Rob say this is an very bad look for Beckham and the Browns.
    United Kingdom  parliament Speaker John Bercow announces he will quit

    United Kingdom parliament Speaker John Bercow announces he will quit

    The MP for Buckingham has been accused by critics of frustrating the entire process despite his "impartial" role as Speaker. The four favourites to be the next Speaker are Harriet Harman , Dame Rosie Winterton, Chris Bryant and Sir Lindsay Hoyle .
  • Internet falls in love with two toddlers hugging on NY  street

    Internet falls in love with two toddlers hugging on NY street

    Social media users gushed about the innocent moment, holding their hearts as the two tiny children laugh and run about, all set to play.
    Assembly Advances Bill That Would Let College Athletes Make Money

    Assembly Advances Bill That Would Let College Athletes Make Money

    Many were blocking entrances, appeared to be resisting police and filling the hallways calling for lawmakers to stop the bill. If the legislation reaches Newsom's desk, he will have 30 days to sign it or veto it.
    Research By Movemeber Reveals Men's Mental Health At Work A Problem

    Research By Movemeber Reveals Men's Mental Health At Work A Problem

    The Waterloo Region Suicide Prevention Council has an event scheduled for September 10 at the Kitchener Public Library. This programme has recently been expanded and is now available in the Belfast and South Eastern HSC trust areas.