Disney Bans Ads From Netflix Ahead of Streaming Launch

Disney Bans Ads From Netflix Ahead of Streaming Launch

Similarly, Disney's got beef with Amazon over the right to distribute the former's apps on the latter's Fire TV devices. If, say, you're perfectly happy with ABC and ESPN and Disney Channel via your Hulu subscription, which you can use on Amazon Fire TV, then maybe it's not a problem at all.

The absence of these products may result in a number of customers purchasing a supported streaming device from a competitor - Roku remains more popular than Fire TV and is listed as a supported-at-launch device for Disney+, for example.

Battles over advertising on and for streaming content are breaking out as media companies fight to establish themselves in the increasingly crowded new part of the entertainment industry.

Being available on Fire TV devices is crucial for Disney, as its Disney+ service will compete with the likes of Netflix, Amazon Prime Video, and Hulu, which are all available on almost all imaginable platforms. It wasn't until this year that Amazon and Google, YouTube's parent company, were able to come to an agreement over carrying the official YouTube app.

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Again, while that dispute may be resolved, and although Disney has not said it's because of Prime Video, it is hard to ignore Disney's attempt to limit Amazon and Netflix's involvement with its services going forward. Disney had already pulled its Marvel Entertainment and other programming from Netflix's streaming service, so the ad policy change represents a further hardening of the company's stance.

People close to the Disney-Amazon situation said it isn't as acrimonious as a traditional cable-carriage dispute.

An estimated 13% of that network-TV budget was with Disney-related channels, according to ISpot, but a person familiar with the matter said the actual figure was even smaller.

Disney is beginning its personal direct-to-consumer service, Disney, on November 12. Depending on distributor and media owner, both sides could either agree to a revenue share or divvy up ad inventory and sell space separately. Disney+ is viewed as the first serious competitor for Netflix, since it's the one fans seem to be most excited for - much more than Apple TV+, HBO Max, and NBC's upcoming Peacock.

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